Google Ads has introduced the Brand Report. This new feature provides deduplicated reach and frequency metrics across your campaigns, helping you streamline reporting and gain deeper insights into your campaign performance.
The Brand Report consolidates data from various sources, offering a more cohesive view of your campaigns. It allows you to:
- Measure deduplicated reach and frequency across campaigns.
- Sort data by on-target demographics, such as age and gender.
- Analyze key performance indicators (KPIs) and uncover insights to optimize your return on investment (ROI).
By simplifying your access to critical metrics, the Brand Report helps you focus on what truly drives performance.
How to access the Brand Report
Follow these simple steps to view the Brand Report in your Google Ads account:
- Log in to your Google Ads account.
- Click the Campaigns icon.
- Navigate to the section menu and click the Insights and Reports dropdown.
- Select Brand Report from the options.
Key requirements
Keep these important limitations in mind when using the Brand Report:
- Single account only: Data is only available at the single account level; pulling data for multiple accounts or MCCs is not supported.
- Date range: The maximum date range for reach metrics is 92 days.
- Campaign limit: You can analyze up to 10,000 campaigns at a time.
- Campaign types: Search, Shopping, and Performance Max campaigns are not supported.
- Impressions threshold: Campaigns must have more than 10,000 impressions for data to populate.
Read Google’s official announcement here.
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