Google Ads has rolled out a new way to buy reservation ads, specifically targeting YouTube.
The core of this update is the introduction of an easier, self-service setup for various YouTube ad products. These include:
- YouTube Select Lineups
- YouTube Select Shorts Lineups
- YouTube TV Lineups
- Cost-Per-Impression Masthead
- Standard Run of YouTube reservation (formerly known as Instant Reserve)
Buying in Google Ads allows you to plan, buy, and measure across auction and reservation campaigns in one buying door. Reservations in Google Ads also offers digital innovations, like advanced audiences, alongside more traditional buying constructs, like fixed CPMs.
Find all the details here.
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