The new Google Ads’ “Data Access” Menu, formerly known as “Linked Accounts”, got a new layout with three new sections.
Thomas Eccel, a PPC expert, has published the essential aspects of this menu:
🔗 In the first section you see the connected products like Google Analytics, Google My Business etc. and you can manage and link new tools.
💡 In the second section, Google added Recommendations i.e Customer Match lists as in the screenshot and shows the recommendations score impact too.
💎 In the third section you find “Popular products” that can make sense connecting to your Google Ads account, depending on your objectives and campaigns. If you run for example YouTube campaign, you should connect your YouTube Channel. If you use HubSpot as a CRM, here you can set up the connection to import leads.
Thomas Eccel posted this on his LinkedIn profile.
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