Since March 1st, many advertisers have noticed a sudden drop in their Google Ads account activity, with impressions dropping to zero. Google has now officially acknowledged and resolved the issue. If you were affected, here’s everything you need to know.

What happened?

• Google Ads officially reported a major incident that started on February 28, 2025.

• Many advertisers found their Google Ads completely stopped serving on March 1, 2025.

• The issue has now been resolved.

How to know if you were affected?

• If you could still access Google Ads but experienced error messages, slow loading times, or other unexpected issues, your account may have been impacted.

• Some advertisers saw their ads stop serving altogether without any prior warning.

Were your campaigns affected?

The Google Ads Dashboard provided the following update during the outage:

“We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but are seeing error messages, high latency, and/or other unexpected behavior.”

If you were affected, your ads should now be running normally. Keep an eye on your metrics to ensure everything is back on track!