Google Ads has announced the incorporation of generative AI tools into Demand Gen campaigns, enabling advertisers to create image assets effortlessly. This new feature is initially available in English and is set to expand to more languages later this year.

What’s new?

Google’s latest addition to its advertising tools allows you to generate “stunning, high-quality image assets” with just a few clicks. By simply providing prompts, advertisers can utilize generative AI to bring their creative concepts to life. This innovation is designed to streamline the creative process, allowing for rapid testing of new images and ideas.

Benefits for advertisers:

• The integration of generative AI into Google Ads provides several advantages:
• Efficiency: Quickly test and iterate on creative concepts without the need for extensive resources.
• Customization: Tailor images specifically to the needs of your business or clients, ensuring that every asset aligns with your marketing goals.
• Control: Despite the automation, you maintain full control over which images are used in your campaigns, ensuring that the final selections meet your standards and objectives.