Struggling with Enhanced Conversions? Google has a new product to help – EC Assist.
If you’re using Google Ads Tag conversions, you should also be using Enhanced Conversions to send hashed first-party conversion data to Google. This better powers your Google Ads tools, such as Smart Bidding. However, ensuring it’s set up correctly can be a bit tricky.
That’s where EC Assist comes in.
EC Assist is a Chrome Plug-in designed to help you troubleshoot your Enhanced Conversions setup. It provides in-depth validation across the areas you’re using Enhanced Conversions.
How to set it up?
- Install the EC Assist Chrome extension.
- Run a test conversion on your site.
- Let EC Assist identify any potential issues and provide you with next steps for a correct Enhanced conversions setup.
Grab the Chrome extension from the link here.
Scott Carruthers first spots this update.
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