Google Ads Introduces Detailed Performance Comparisons in Insights

Google Ads has introduced a new feature in the “Insights” section, marked by a dog icon with a green tick, aimed at helping advertisers better understand their campaign performance.

Where to find it:

  • Go to All Campaigns,
  • Click on Insights,
  • Select Performance highlights,
  • Look for Significant increases.
google ads dog
What it offers

This feature provides a performance summary comparing data from the previous seven days to the last seven days, with an option to compare the last 28 days. It highlights significant increases in campaign metrics, offering clear insights into successful strategies.

This update was spotted by Saquibuddin Fasih S.

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