Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property.
The digital advertising landscape is constantly evolving, and Google Ads is keeping pace with the introduction of Demand Gen campaigns.
This upgrade from Video Action Campaigns offers a powerful and versatile suite of tools to take your video advertising to the next level.
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Reaching new heights: Broader reach and diverse formats
Demand Gen campaigns break free from the confines of YouTube, allowing you to showcase your video ads on a wider stage. By incorporating platforms like Discovery and Gmail, you can exponentially increase your potential audience reach. Additionally, Demand Gen empowers you to experiment with both video and image formats within a single campaign. This flexibility caters to audience preferences across various devices, ensuring your message resonates effectively.
Sharpen your targeting for laser-focused results
Imagine pinpointing your ideal customers with unmatched precision. Demand Gen campaigns make this a reality through the power of lookalike audiences. By leveraging your existing customer base, you can target users who share similar characteristics, significantly increasing the likelihood of conversions. But that’s not all. The ability to run both video and image creatives within Demand Gen unlocks a treasure trove of valuable insights. You can gain granular data on which formats resonate most with your audience, empowering you to optimize your campaigns for maximum impact. You are able to run video and image ads in one campaign and get granular insights segmented by formats for creative optimization and control where your video assets appear with creative preferences, ensuring optimal placement across various surfaces.
Control where your video assets appear, ensuring optimal placement across various surfaces. On this property only, you are able to control placement exposure (in-stream, in-feed, shorts) based on your preference and the data-driven decisions (which placement is doing best for you).
Performance on autopilot: Drive conversions with automated efficiency
In today’s fast-paced world, efficiency is paramount. Demand Gen campaigns take the burden off your shoulders with automated optimization powered by Google’s smart bidding technology. This intelligent system continuously analyzes your campaign data and makes adjustments to ensure optimal performance and drive conversions. The result? You can focus on your core business strategies while Demand Gen takes care of the heavy lifting.
Future-proofing your success: A sustainable approach to video advertising
The digital advertising landscape is a dynamic one. By embracing Demand Gen campaigns, you’re not just setting yourself up for success today, but also for the long haul. This innovative approach offers a future-proof solution that aligns with the evolving trends of the industry. With its versatility and efficiency, Demand Gen empowers you to stay ahead of the curve and deliver exceptional video advertising experiences for years to come.
In essence, Demand Gen campaigns are more than just an upgrade – they’re a strategic leap forward in video advertising. By harnessing the power of expanded reach, enhanced targeting, and automated optimization, you can unlock a world of possibilities to captivate your audience, drive conversions, and achieve lasting success.
Learn how to upgrade your Video Action Campaigns to Demand Gen
As Google has announced, the following timeline outlines the stages of the upgrades:
Starting in early 2025, Google will introduce a migration tool to help advertisers manually upgrade Video Action Campaigns to Demand Gen, seamlessly carrying over historical settings and learnings in Video Action Campaigns for consistent performance. If you’d like to take advantage of the new features in Demand Gen, such as Lookalike segments or image ads, we recommend you create new Demand Gen campaigns instead of using the migration tool to upgrade.
Starting in March 2025, you’ll no longer be able to create new Video Action Campaigns in Google Ads. To ensure a smooth transition before this comes into effect, we recommend you start familiarizing yourself with Demand Gen campaigns today.
Starting in Q2 2025, all remaining Video Action Campaigns will be automatically upgraded to Demand Gen for you in Google Ads. You will be notified in advance of any changes to your accounts. Once the automatic upgrades conclude, Video Action Campaigns will no longer be available to you as a campaign type in Google Ads.
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session👇
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Bojan Bovan, Account Manager
With his extensive background in media buying for some of Inceptly's biggest clients, Bojan is known for his inquisitive mind and attention to detail. He keeps his hand on the pulse of new developments in direct-response advertising and enjoys finding ways to apply innovative strategies and techniques to keep our clients ahead of the curve.
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