Google Ads recently introduced a beta feature allowing users to set up to 3 headlines and 2 descriptions at the campaign level, exclusively for search campaigns. Now accessible in the assets tab for an increasing number of accounts, this functionality simplifies ad management. 

According to Ivelina Ansarova, Digital Performance Strategist, this feature offers exceptional convenience by allowing scheduling or selecting an end date.

“They can also be pinned to a specific position to ensure their visibility. For advertising accounts with frequent promotions and updates to the entire account structure, working with this new functionality has become even easier,” wrote Ansarova on her LinkedIn profile.