Did you know there are at least 1.5 million ways to misspell “YouTube” on Google Search? Fortunately, Google Ads targets these misspellings automatically, saving us from manually adding them to our campaigns. Hana Kobzová was the first to notice this update.

But what about negative keywords?

Great news! Google has announced that you no longer need to add each misspelled version as a negative keyword. These will now be included automatically, simplifying campaign management.

As Hana stated, this update will provide us with more insights into “other search terms,” as misspellings often hid there due to not meeting privacy thresholds. With this change, we can now see 9% more search terms previously hidden under “other.”