Google has just released version 19.1 of the Google Ads API, bringing a range of improvements across campaign types, assets, Demand Gen, Shopping, video ads, and more.
This update adds 11 new features, modifies 23, and removes none — giving advertisers more tools and flexibility without breaking changes. Below is a breakdown of the key updates, simplified for marketers and developers alike.
🔧 Assets: Smarter optimization tips
New
asset_coveragefield in Asset Groups now shows where you’re missing creative.It includes
ad_strength_action_items, a helpful list of actions to improve your ad strength score.
📈 Campaign enhancements
Lead feedback for local services ads: You can now rate leads and send feedback using the new
LocalServicesLeadService.New app campaign metric:
biddable_cohort_app_post_install_conversionsadded.
💡 Demand Gen campaigns: More control
Channel selection at Ad Group level — pick where your ads run (YouTube Shorts, Gmail, Discover, etc.).
New asset support:
TALL_PORTRAIT_MARKETING_IMAGEadded for rich vertical creatives.Forecasting support: Get reach and conversion forecasts using
DEMAND_GEN_MAX_CONVERSIONS.
📊 Change history: More transparency
Now tracks changes for:
CAMPAIGN_BUDGETASSET_SETCAMPAIGN_ASSET_SET
🎯 Conversions: More flexibility
You can now:
Set
google_ads_conversion_customerwhen creating a new account.Upload offline conversions with customer type info.
Use new
session_attributesfor ClickConversion.
🛠 Local services sds (LSA)
Feedback loop improved with:
ProvideLeadFeedbackmethod.lead_feedback_submittedtracking.
📐 Planning services & forecasting
Monthly frequency forecasts: Set
TargetFrequencyTimeUnit.MONTHLYfor planning.New conversion forecasting API:
GenerateConversionRatessuggests expected performance.Demand Gen reach forecasts now include conversion projections — ideal for performance planning.
📌 Recommendations
Performance Max suggestions now show ad strength scores within the
ImprovePerformanceMaxAdStrengthRecommendation.
🛍 Shopping ads
Retail-specific brand overrides: You can override brand exclusions in PMax for Retail. Just make sure your campaign supports it — otherwise, you’ll see an error.
Performance Max suggestions now show ad strength scores within the
ImprovePerformanceMaxAdStrengthRecommendation.
🎥 Video & audio ads
Audio ads support (read-only):
New subtype:
YOUTUBE_AUDIONew format:
YOUTUBE_AUDIO_AD
Reach metrics enhancements (for allowlisted users):
New metrics:
coviewed_impressions,primary_impressionsNew segments:
adjusted_age_range,adjusted_gender
Final thoughts
Google Ads API v19.1 adds deeper insights, more control, and new creative options — especially for Demand Gen and Local Services campaigns. Whether you’re optimizing PMax ads, forecasting reach, or building custom lead feedback workflows, this update gives you more levers to pull. Find all the details here.
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