Google Ads has made another update to its AI-powered summary feature, and this time it’s all about giving advertisers even better insights into how their ads are performing.

What’s new?

Back in April 2024, Google introduced an AI summary to help advertisers quickly see how their ads were doing. Now, they’ve added something even more useful—conversion value insights.

This new feature lets you see how much revenue your ads are bringing in, not just how many clicks or conversions you’re getting. With this upgrade, you can analyze your campaign performance in three key areas:

• Clicks: How many people clicked on your ad.
• Conversions: How many people took the action you wanted.
• Conversion Value (🆕): How much revenue those conversions generated.

Knowing the value of your conversions helps you focus on what really matters—how much money your ads are making.

You can:

• Spend more on campaigns that bring in the most revenue.
• Adjust your budget to get the best results.
• Spot opportunities to grow your business.

How have these insights helped your campaigns? Share your thoughts and let’s talk about how this update can help you get better results from your Google Ads campaigns!

Hana Kobzová shared this news on her LinkedIn profile.