Google Ads now offering AI-generated summaries of ad performance within the advertiser console. These summaries provide an overview of campaign performance over specified periods, making it easier for advertisers to understand their metrics at a glance.

Anthony Higman shared a video on X, showcasing an AI summary from one of his ad accounts. The summary compared the performance from May 9 to May 15 with the previous week, May 2 to May 8. It highlighted a decrease of 25 clicks across 46 campaigns. Specifically, it noted that 6 campaigns saw a decrease in clicks, 4 campaigns saw an increase, and 36 campaigns remained unchanged. Additionally, the summary pinpointed that three top-contributing campaigns were responsible for the majority of the decrease, attributing it to changes in bids and keyword targeting.