Google has officially launched its Generative AI for Automatically Created Assets (ACA) in the US and UK for English language advertisers. This cutting-edge technology, first introduced at Google’s Marketing Live event in May 2023, is now fully operational.
This development represents a significant milestone in harnessing AI to streamline and enhance the creation of digital advertising content, making it more relevant and effective for businesses leveraging Google Ads in these regions.
You can find more details about automatically created assets here.
Google Ads recently released a video tutorial explaining how businesses can utilize AI to easily generate unique and relevant ad assets for their Performance Max campaigns. Upgrading to this new campaign type can help drive better results by optimizing ads across Google’s channels. The tutorial provides valuable guidance on fully leveraging AI for creative asset generation.
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