Google Analytics 4 (GA4) has recently upgraded its platform with some new features, making it easier for users to navigate and utilize its tools. This is especially helpful for those who have been struggling with the transition from Universal Analytics.
Here’s a quick rundown of what’s new:
1. Instant support tools
Look for the grey question mark icon in the top-right corner of GA4. Clicking on it reveals a drop-down menu with four helpful features:
- Learn about this page: Get a detailed explanation of the features on the current Google Analytics page.
- Start tour: If available, embark on a guided tour to learn about the functionalities of the current page step-by-step.
- Get more help: Dive deeper into the Google Analytics Help Center or join discussions in the Google Analytics Help Community for additional support.
- Send feedback: Encounter an issue? You can directly share your feedback with the Google Analytics team.
2. Educational video tutorials on YouTube
Google has launched a series of GA4 video tutorials on YouTube. These tutorials provide detailed guidance on extracting meaningful insights from your website’s data.
Key topics include:
- Finding out where your users are coming from using Acquisition Reports.
- Exploring user interactions with your site or app through Engagement Reports.
- Analyzing e-commerce performance via monetization reports.
- Identifying trends with Google Analytics reports.
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