Google Ads is now allowing advertisers to temporarily opt-out of the Search Partner Network in Search and Shopping ad campaigns. This option is now applicable to both Performance Max (PMAX) and Universal App Campaigns, whereas in the past, PMAX campaigns were unable to opt-out.
Google is granting brands the ability to opt-out of displaying their ads on the Search Partner Network for all types of campaigns, including PMAX and App Campaigns.
Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers that didn’t opt out of GSP or who used Performance Max could be prompted to serve ads in egregious placements.
The opt-out will be available to advertisers until March 1st.
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