YouTube has expanded its dynamic remarketing capabilities from mobile to desktop, giving advertisers a powerful new way to drive conversions. Here’s a quick breakdown of this exciting update:
Key features:
- Now available on desktop: Dynamic product ads appear under the companion banner while users watch YouTube on the desktop.
- Product display: Up to six products are shown with a ‘Shop now’ button, directing users to specific product pages.
- Flexible compatibility: Works with both Merchant Center and custom feeds.
Why use dynamic remarketing?
Adding your product feed to YouTube video campaigns significantly boosts performance by:
- Increasing conversions: Personalized ads remind users of products they’ve shown interest in.
- Offering seamless shopping: Direct links make it easy for viewers to take action.
Remarketing has always been effective, and now, with desktop support, it’s even smarter advertising. Incorporate product feeds into your campaigns for higher engagement and more conversions!
Hana Kobzová spotted this change first.
Want more content like this?
Don’t miss out on the latest news and updates from the world of Direct Response advertising! Subscribe to our newsletter today 👇
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session:
Like this post? Let's continue the conversation!
Get in touch with us by shooting us a quick email or tagging us on LinkedIn or Instagram, and sharing your thoughts. Your feedback helps us keep our blog relevant and interesting.
Get Our Newsletter
Need Help?
Get in touch with us for an insightful evaluation of your ads + actionable tips to help amp up your direct response revenue
