Device metrics are now available for Performance Max campaigns.
To access device reporting data, navigate to the property level, specifically for Performance Max campaigns, and click on “Locations.“
The next step involves segmenting campaigns by device. You can do this by clicking on “Segment” and then selecting “Device.”
At this point, all Performance Max campaigns will be displayed at that level, along with device conversion data for each device across all campaigns. For more specific insights, you can select individual campaigns to analyze their respective data.
Currently, there isn’t an option to exclude specific devices from targeting for Performance Max campaigns.
However, this represents an additional step in the data analysis process for PMax campaigns and proves valuable when examining data and extracting useful insights from your campaigns.
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