Google Local Service Ads (LSAs) now provide impression share data, giving advertisers a deeper insight into their ad campaign performance. This new feature allows you to gauge the percentage of times your ads appear in comparison to the total potential impressions, significantly enhancing your reporting and optimization capabilities.
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This development is particularly significant because impression share is a vital metric for evaluating the visibility and effectiveness of your ad campaigns. It empowers marketers to better understand performance and optimize their strategies more efficiently. This impression share data for LSAs became available in November.
The new metrics introduced for Google LSA accounts include:
- Ad impressions: This metric reveals how frequently your ad appears in search results within a specified time frame,
- Top impression rate on Search: It indicates the percentage of your impressions displayed above unpaid results within a chosen timeframe,
- Absolute top impression rate on Search: This metric reflects the percentage of your impressions that secure the coveted top spot in search results within a specific time range.
For a comprehensive understanding of how Google Local Service Ads work and how to make the most of this new impression share data, consider delving into the Google Local Service Ad guide for in-depth information.
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