Google Ads recently released a video tutorial explaining how businesses can utilize AI to easily generate unique and relevant ad assets for their Performance Max campaigns. Upgrading to this new campaign type can help drive better results by optimizing ads across Google’s channels. The tutorial provides valuable guidance on fully leveraging AI for creative asset generation. 

Here are the key takeaways from this video:

1. Specify business details to guide the AI
   When setting up a Performance Max campaign, the first step is providing details like your website URL, product categories, and descriptions. This information helps steer the AI to generate assets tailored to your specific business. Be as specific as possible to produce highly relevant outputs.
   
   
2. Curate and refine AI-generated text assets
   Google AI will suggest multiple headlines and ad copy descriptions. Review these and edit or remove any that aren’t a good fit. To generate more options, give the AI details on your creative vision for the campaign. Having a large pool of text assets enables impactful message combinations.
   
   
3. Choose and enhance relevant visual assets
   In addition to suggesting suitable website images, the AI can generate completely new visual assets. Provide a detailed prompt to describe the desired image type, style, and contents. Refine outputs by selecting, generating more similar, and hiding undesirable images.
   
   
4. Maximize creative variety in your campaignsWith tailored, AI-generated text and visual assets, you can easily create fresh and relevant ad content. This maximizes creative diversity in your Performance Max campaigns, helping engage each customer with ads optimized for their needs.

The tutorial video demonstrates how easy it is to leverage AI for bespoke asset creation. Take advantage of this to effortlessly produce assets that help your ads stand out.