Google has introduced a new Copy-Paste Upgrade Tool as part of its upcoming Video Action to Demand Gen (VAC-DG) upgrade, set to fully roll out by Q2 2025.
This tool allows advertisers to easily replicate Video Action campaign settings into Demand Gen campaigns, making it ideal for those looking to test DG campaigns or scale quickly. By copying existing VAC settings, you can streamline campaign creation without starting from scratch.
Key points:
- Who should use it? Ideal for specialists testing Demand Gen for the first time or setting up multiple tests at scale.
- Limitations: Only video assets are transferred—images must be added manually. If you’re running lift measurement studies (Brand Lift, Search Lift, etc.), don’t use the tool until the studies are completed, as the new campaigns won’t be associated with those studies.
Now’s the time to try this tool and get ahead before the full upgrade!
The change was first noticed by Thomas Eccel.
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