Google’s Updated Ad Policies for Children and Teens

January 20, 2025 / Media Buying Google’s Updated Ad Policies for Children and Teens In January 2025, Google will streamline its ad policies for children and teens, consolidating key protections into the Child and Adolescent Protections Policy Center for Ads. These updates aim to simplify navigation for advertisers while keeping all enforcement practices unchanged. Key […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

January 19, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

January 12, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Fix ‘Learning Limited’ Meta Ad Sets

January 10, 2025 / Media Buying How to Fix ‘Learning Limited’ Meta Ad Sets If you’re running Meta ads, you’ve likely encountered the dreaded ‘Learning Limited’ mode. While it can be frustrating, it’s important to understand what it means and how to address it effectively. Below, we’ll break down the key strategies shared by Bram […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

January 5, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

December 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces Brand Report: Streamlined Insights at Your Fingertips

December 27, 2024 / Media Buying Google Ads Introduces Brand Report: Streamlined Insights at Your Fingertips Google Ads has introduced the Brand Report. This new feature provides deduplicated reach and frequency metrics across your campaigns, helping you streamline reporting and gain deeper insights into your campaign performance. The Brand Report consolidates data from various sources, […]
How to Properly Exclude Placements in Google PMax Campaigns

December 26, 2024 / Media Buying How to Properly Exclude Placements in Google PMax Campaigns Did you know that placement exclusions for Google Performance Max (PMax) campaigns only work if added directly through the UI? Many advertisers may unknowingly be missing out on optimizing their campaigns due to this subtle, yet crucial, requirement. While you […]
Google Tests Smarter Brand Traffic Controls in PMax Campaigns

December 23, 2024 / Media Buying Google Tests Smarter Brand Traffic Controls in PMax Campaigns Google Ads is testing a new feature for Performance Max (PMax) campaigns aimed at giving advertisers better control over brand traffic. This update addresses long-standing concerns about how brand traffic is handled within PMax campaigns. Here’s a simple breakdown of […]