Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers
December 10, 2024 / Strategy Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers Meta recently announced an exciting opportunity for marketers: the “fifth quarter” or Q5, spanning from late December to mid-January. This period offers a unique chance to extend holiday campaign success, particularly for game developers. Lower advertising costs, high engagement rates, and […]
Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns
December 9, 2024 / Media Buying Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns Scaling a Google Ads account can be a challenge, especially when issues like poorly implemented or missing Consent Mode disrupt your campaigns. If your account is struggling to grow, understanding the role of Consent Mode […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Year on TikTok 2024: Trends, Creativity, and Impact
December 5, 2024 / Inspiration Year on TikTok 2024: Trends, Creativity, and Impact TikTok’s 2024 Year in Review highlights the platform’s wide-ranging impact on culture, business, and community engagement. The report offers insights into the most engaging trends, creators, and milestones that defined TikTok this year. Data Highlights from 2024 Global participation: Over 170 million […]
Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers
December 2, 2024 / Media Buying Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers When using Meta Ads, the ‘Advantage+ audience’ targeting is the default setting, and it comes with built-in retargeting capabilities. Here’s what you need to know to use it effectively. Meta’s ‘Advantage+ audience’ targeting leverages AI to find and engage your […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You?
November 29, 2024 / Media Buying Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You? Microsoft Advertising is experiencing a currency conversion bug that affects accounts in specific circumstances. If your website uses an unsupported currency like CZK (Czech Koruna), Microsoft Advertising automatically converts the currency to EUR (Euro) for your account. The bug stops […]
Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals
November 25, 2024 / Media Buying Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals Google has introduced a new feature to help merchants maximize their online sales potential by addressing product disapprovals in Google Merchant Center. You can now identify and resolve product disapprovals directly through Google Analytics. These recommendations are easy […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 24, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
