Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers
December 2, 2024 / Media Buying Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers When using Meta Ads, the ‘Advantage+ audience’ targeting is the default setting, and it comes with built-in retargeting capabilities. Here’s what you need to know to use it effectively. Meta’s ‘Advantage+ audience’ targeting leverages AI to find and engage your […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You?
November 29, 2024 / Media Buying Microsoft Advertising’s Currency Bug: Are Your Metrics Misleading You? Microsoft Advertising is experiencing a currency conversion bug that affects accounts in specific circumstances. If your website uses an unsupported currency like CZK (Czech Koruna), Microsoft Advertising automatically converts the currency to EUR (Euro) for your account. The bug stops […]
Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals
November 25, 2024 / Media Buying Google Merchant Center Tips: Increase Traffic and Sales by Addressing Disapprovals Google has introduced a new feature to help merchants maximize their online sales potential by addressing product disapprovals in Google Merchant Center. You can now identify and resolve product disapprovals directly through Google Analytics. These recommendations are easy […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 24, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 17, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Advertising Opportunities on YouTube to Connect with Your Audience
November 14, 2024 / Media Buying New Advertising Opportunities on YouTube to Connect with Your Audience YouTube is a unique platform where billions of viewers actively choose the content they love. It’s a place for brands to engage audiences through every stage of the buying journey, including YouTube Shorts, now available in longer formats of […]
Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign?
November 11, 2024 / Uncategorized Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign? Meta recently introduced a new Auction-based ad feature: the ‘Target Frequency’ option. This addition gives advertisers greater control over how often people see their ads within Awareness and Engagement campaigns, previously available only for ‘Reservation’ ad […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 10, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
