3 Ways to Replicate the Success of Your Competitors
November 9, 2023 / Strategy / By Vesna Vukanovic 3 Ways to Replicate the Success of Your Competitors Imagine you’ve found a treasure map, only to realize everyone else has a copy too. The secret isn’t in having the map — it’s in how you read it. Have you ever felt like you’re pedaling as fast as you can, but […]
3 Key Questions to Ask for Diagnosing Problems in Your Info Funnel
November 3, 2023 / Strategy / By Brat Vukovich 3 Key Questions to Ask for Diagnosing Problems in Your Info Funnel My content team has been prodding me to identify the “three key signs” your sales funnel needs optimization. Why focus on just three signs, you ask? Apparently, in the fast-paced world of the internet, […]
Holiday Hustle 2024: Inceptly’s Comprehensive Marketing Playbook for Every Festive Occasion
October 26, 2023 / Inspiration / By Holly Preston Holiday Hustle 2024: Inceptly’s Comprehensive Marketing Playbook for Every Festive Occasion Ho Ho Ho, marketing enthusiasts! While Christmas is twinkling on the horizon, let’s not forget it’s merely the beginning of a whole parade of holidays that 2024 has in its store, each bringing along a […]
Google Rolls Out Lookalike Audiences: What You Need to Know?
October 23, 2023 / Media Buying Google Rolls Out Lookalike Audiences: What You Need to Know? Hi, marketing wizards! Facebook’s Lookalike Audiences have been the gold standard in social advertising for years. Google tried to compete with its “Similar Audiences,” but to be honest, it never really gained momentum. Whether this was due to the nature of the […]
The Future Is Here: Everything You Need to Know about Demand Gen Campaigns
October 15, 2023 / Media Buying The future is here: Everything you need to know about Demand Gen campaigns Google is launching a new product geared towards the performance marketing space. Demand Gen campaigns are now officially live. Inceptly’s performance ad team stays behind $950M+ in direct response revenue and has already started launching them. If […]
The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting
October 16, 2023 / Copywriting / By Alex Simic The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting YouTube has become a powerhouse platform for advertising, with its vast reach and engaging content. If you want to leverage the power of YouTube ads to boost your business, you’ve come to the right […]
Top 4 YouTube Ad Media Buying Hacks for 2023
September 28, 2023 / Media Buying / By Jovan Simić Top 4 YouTube Ad Media Buying Hacks for 2023 Want to see what’s working right now when it comes to Media Buying on YouTube? Today, you’re going to discover my top 4 YouTube ad media buying “hacks” that are working great for us right now. […]
How to Create Killer ToFu PMax Campaigns & Crush Your Competition in 4 Easy Steps
September 5, 2023 / Media Buying / By Bruno Vidić How to Create Killer ToFu PMax Campaigns & Crush Your Competition in 4 Easy Steps With its massive user base and video-centric approach, YouTube provides a fertile ground for advertisers to showcase their products or services, offering opportunities to unlock massive scale. But there’s a […]
How to Edit Videos for Skyrocketing Conversions on YouTube, TikTok, and More
September 1, 2023 / Tips & Tricks / By Marin Lončar How to Edit Videos for Skyrocketing Conversions on YouTube, TikTok, and More Greetings to all the direct-response marketing nerds! By now, you’ve probably seen Mirna’s post about the benefits of using creatives in all three aspect ratios—horizontal, square, and vertical—in your video campaigns. (If […]
