Google Rolls Out Lookalike Audiences: What You Need to Know?
October 23, 2023 / Media Buying Google Rolls Out Lookalike Audiences: What You Need to Know? Hi, marketing wizards! Facebook’s Lookalike Audiences have been the gold standard in social advertising for years. Google tried to compete with its “Similar Audiences,” but to be honest, it never really gained momentum. Whether this was due to the nature of the […]
The Future Is Here: Everything You Need to Know about Demand Gen Campaigns
October 15, 2023 / Media Buying The future is here: Everything you need to know about Demand Gen campaigns Google is launching a new product geared towards the performance marketing space. Demand Gen campaigns are now officially live. Inceptly’s performance ad team stays behind $950M+ in direct response revenue and has already started launching them. If […]
The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting
October 16, 2023 / Copywriting / By Alex Simic The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting YouTube has become a powerhouse platform for advertising, with its vast reach and engaging content. If you want to leverage the power of YouTube ads to boost your business, you’ve come to the right […]
Top 4 YouTube Ad Media Buying Hacks for 2023
September 28, 2023 / Media Buying / By Jovan Simić Top 4 YouTube Ad Media Buying Hacks for 2023 Want to see what’s working right now when it comes to Media Buying on YouTube? Today, you’re going to discover my top 4 YouTube ad media buying “hacks” that are working great for us right now. […]
How to Create Killer ToFu PMax Campaigns & Crush Your Competition in 4 Easy Steps
September 5, 2023 / Media Buying / By Bruno Vidić How to Create Killer ToFu PMax Campaigns & Crush Your Competition in 4 Easy Steps With its massive user base and video-centric approach, YouTube provides a fertile ground for advertisers to showcase their products or services, offering opportunities to unlock massive scale. But there’s a […]
How to Edit Videos for Skyrocketing Conversions on YouTube, TikTok, and More
September 1, 2023 / Tips & Tricks / By Marin Lončar How to Edit Videos for Skyrocketing Conversions on YouTube, TikTok, and More Greetings to all the direct-response marketing nerds! By now, you’ve probably seen Mirna’s post about the benefits of using creatives in all three aspect ratios—horizontal, square, and vertical—in your video campaigns. (If […]
20% Conversion Rate Boost from This Aspect Ratio Trick?
August 30, 2023 / Media Buying / By Mirna Peric 20% Conversion Rate Boost from This Aspect Ratio Trick? Hey there, performance marketing enthusiasts! Mirna Peric, Lead Media Buyer at Inceptly, here. If you’re reading this, you probably already know that video ads have become a dominant force in the world of digital advertising. Video […]
Inceptly’s Secret Sauce: How We Use AI to Supercharge Brand Scaling
July 25, 2023 / Copywriting / By Holly Preston Inceptly’s Secret Sauce: How We Use AI to Supercharge Brand Scaling Hola marketing wizards! Holly Preston, Inceptly’s Lead Copywriter here! Welcome to your first bite of Inceptly’s AI breakdown. 🤖 Unless you’ve been chilling on some remote island with no internet… You’ve probably realized that we’re smack […]
