Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data

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December 4, 2023 / Media Buying Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data Google Local Service Ads (LSAs) now provide impression share data, giving advertisers a deeper insight into their ad campaign performance. This new feature allows you to gauge the percentage of times your ads appear in comparison to the total […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1

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December 3, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1 Welcome, dear readers, to the very first edition of “Inceptly’s Weekly Marketing Recap!”. We are thrilled to embark on this exciting journey with you, where we’ll bring you a curated selection of the week’s most captivating marketing articles.  Whether you’re a […]

CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies

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November 30, 2023 / Strategy / By Holly Preston CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies We all know the importance of killer copy when it comes to direct-response marketing, but sometimes, we can overlook how important getting the CTA right is. While only short, the perfect CTA isn’t always easy to […]

Stop Fearing Creative Fatigue – 3 Steps to Revive Your Ads

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November 20, 2023 / Strategy / By Alex Simic Stop Fearing Creative Fatigue – 3 Steps to Revive Your Ads Are you the one of many who are afraid of Creative fatigue? It seems such a scary big thing that almost all marketers fear. Luckily – we’ll walk you through it, get to the base […]

The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success

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November 16, 2023 / Strategy / By Alex Simic The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success In the dynamic world of online advertising, we all feel that staying ahead of the curve is not merely a choice but a real necessity. The landscape constantly evolves, with major platforms like YouTube, Meta, and […]

3 Essential Tips for Choosing the Right Marketing Agency

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November 13, 2023 / Strategy / By Brat V 3 Essential Tips for Choosing the Right Marketing Agency Finding the right agency shouldn’t be a painful process. In fact, it can be a game-changer for your business. Through trial and error, I’ve found that setting the right framework for thinking through this selection can simplify […]

3 Ways to Replicate the Success of Your Competitors

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November 9, 2023 / Strategy / By Vesna Vukanovic 3 Ways to Replicate the Success of Your Competitors Imagine you’ve found a treasure map, only to realize everyone else has a copy too. The secret isn’t in having the map — it’s in how you read it. Have you ever felt like you’re pedaling as fast as you can, but […]

3 Key Questions to Ask for Diagnosing Problems in Your Info Funnel

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November 3, 2023 / Strategy / By Brat Vukovich 3 Key Questions to Ask for Diagnosing Problems in Your Info Funnel My content team has been prodding me to identify the “three key signs” your sales funnel needs optimization. Why focus on just three signs, you ask?  Apparently, in the fast-paced world of the internet, […]

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