Explore New Google Ads’ Conversions Account Level Diagnostic Tab

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December 12, 2023 / Media Buying Explore New Google Ads’ Conversions Account Level Diagnostic Tab Google Ads is trialing an alpha version of a new diagnostic tab at the conversions account level.  This enhanced feature offers profound insights into your existing measurement setup, enabling a thorough evaluation of your strategies’ effectiveness. It facilitates informed decision-making, […]

Elevate Your Performance Max Campaigns: The 20% Conversion Boost!

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December 11, 2023 / Strategy / By Bojan Bovan Elevate Your Performance Max Campaigns: The 20% Conversion Boost! Imagine transforming your digital marketing game with just one simple tweak. Well, it’s possible with one of the newest Performance Max campaign features – Search themes. You might be wondering, what’s the big deal about Search Themes? Let me tell you: it’s the […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

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December 10, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]

Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data

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December 4, 2023 / Media Buying Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data Google Local Service Ads (LSAs) now provide impression share data, giving advertisers a deeper insight into their ad campaign performance. This new feature allows you to gauge the percentage of times your ads appear in comparison to the total […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1

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December 3, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1 Welcome, dear readers, to the very first edition of “Inceptly’s Weekly Marketing Recap!”. We are thrilled to embark on this exciting journey with you, where we’ll bring you a curated selection of the week’s most captivating marketing articles.  Whether you’re a […]

CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies

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November 30, 2023 / Strategy / By Holly Preston CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies We all know the importance of killer copy when it comes to direct-response marketing, but sometimes, we can overlook how important getting the CTA right is. While only short, the perfect CTA isn’t always easy to […]

Stop Fearing Creative Fatigue – 3 Steps to Revive Your Ads

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November 20, 2023 / Strategy / By Alex Simic Stop Fearing Creative Fatigue – 3 Steps to Revive Your Ads Are you the one of many who are afraid of Creative fatigue? It seems such a scary big thing that almost all marketers fear. Luckily – we’ll walk you through it, get to the base […]

The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success

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November 16, 2023 / Strategy / By Alex Simic The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success In the dynamic world of online advertising, we all feel that staying ahead of the curve is not merely a choice but a real necessity. The landscape constantly evolves, with major platforms like YouTube, Meta, and […]

3 Essential Tips for Choosing the Right Marketing Agency

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November 13, 2023 / Strategy / By Brat V 3 Essential Tips for Choosing the Right Marketing Agency Finding the right agency shouldn’t be a painful process. In fact, it can be a game-changer for your business. Through trial and error, I’ve found that setting the right framework for thinking through this selection can simplify […]

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