Google Tests Smarter Brand Traffic Controls in PMax Campaigns
December 23, 2024 / Media Buying Google Tests Smarter Brand Traffic Controls in PMax Campaigns Google Ads is testing a new feature for Performance Max (PMax) campaigns aimed at giving advertisers better control over brand traffic. This update addresses long-standing concerns about how brand traffic is handled within PMax campaigns. Here’s a simple breakdown of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Test It Before You Post It: Inside Instagram’s New Trial Reels
December 12, 2024 / Strategy Test It Before You Post It: Inside Instagram’s New Trial Reels Instagram’s new Trial Reels feature lets creators experiment with content privately before sharing it. Here’s how it works and why you should try it. What are Trial Reels? Trial Reels allow you to test new reel ideas privately. These […]
Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers
December 10, 2024 / Strategy Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers Meta recently announced an exciting opportunity for marketers: the “fifth quarter” or Q5, spanning from late December to mid-January. This period offers a unique chance to extend holiday campaign success, particularly for game developers. Lower advertising costs, high engagement rates, and […]
Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns
December 9, 2024 / Media Buying Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns Scaling a Google Ads account can be a challenge, especially when issues like poorly implemented or missing Consent Mode disrupt your campaigns. If your account is struggling to grow, understanding the role of Consent Mode […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Year on TikTok 2024: Trends, Creativity, and Impact
December 5, 2024 / Inspiration Year on TikTok 2024: Trends, Creativity, and Impact TikTok’s 2024 Year in Review highlights the platform’s wide-ranging impact on culture, business, and community engagement. The report offers insights into the most engaging trends, creators, and milestones that defined TikTok this year. Data Highlights from 2024 Global participation: Over 170 million […]
Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers
December 2, 2024 / Media Buying Understanding Meta’s ‘Advantage+ Audience’ Targeting: A Guide for Marketers When using Meta Ads, the ‘Advantage+ audience’ targeting is the default setting, and it comes with built-in retargeting capabilities. Here’s what you need to know to use it effectively. Meta’s ‘Advantage+ audience’ targeting leverages AI to find and engage your […]
