Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 23, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
GA4 Introduces Detailed Audience List Sizes for Advertisers
June 17, 2024 / Strategy GA4 Introduces Detailed Audience List Sizes for Advertisers Google Analytics 4 (GA4) has introduced Advertising Segments. GA4 now includes audience list sizes for various platforms, providing invaluable insights for your advertising strategies. These Advertising Segments, or Google Analytics audiences, are synced with Google Ads for Remarketing and Ads Personalization. The […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 16, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The unreliable claims booming: How to avoid and resolve Google Ads Policy violations
June 15, 2024 / Strategy / Dejan Bovan The unreliable claims booming: How to avoid and resolve Google Ads Policy violations Today, we’ll focus on a specific policy issue that has recently become more prevalent: unreliable claims. This falls under the Misrepresentation policy, which aims to ensure that ads are clear, honest, and provide necessary information. Unreliable claims […]
The YouTube Ad Funnel Blueprint: Crafting YouTube Ads That Convert Like Crazy
June 13, 2024 / Strategy / Holly Preston The YouTube Ad Funnel Blueprint: Crafting YouTube Ads That Convert Like Crazy Hey there, savvy marketer! 🎥 Have you ever wondered how some brands seem to effortlessly turn casual YouTube viewers into enthusiastic customers? Well, it’s not magic—it’s a well-crafted YouTube ad funnel, and you’re about to learn how to create one that’s just […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 9, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The missing link in your Google Ads strategy: The insider’s guide to TV device targeting
June 6, 2024 / Strategy / Dejan Bovan The missing link in your Google Ads strategy: The insider’s guide to TV device targeting Working with Google Ads ultimately revolves around a simple goal: how to explore and expand your advertising efforts while keeping your CPA (Cost Per Acquisition) or CAC (Customer Acquisition Cost) as low as possible, or maximizing your ROI (Return on […]
New Beta Feature Release: Native Integration Between Meta and Google Analytics 4
June 4, 2024 / Strategy New Beta Feature Release: Native Integration Between Meta and Google Analytics 4 Meta has launched a new beta feature: a native integration with Google Analytics 4 (GA4). This integration is now available for a limited number of accounts and promises to simplify data management and performance analysis of your advertising […]
Unskippable Video Ads Coming to Instagram: Here’s How They Work
June 3, 2024 / Strategy Unskippable Video Ads Coming to Instagram: Here’s How They Work Instagram is reportedly testing a new ad format that could change the way we experience our main feeds. This new feature introduces unskippable video ads, designed to stop users from scrolling until they’ve viewed the ad completely. The unskippable video […]
