Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns
August 9, 2024 / Media Buying Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns A recent report from The Financial Times suggests that Meta and YouTube may have teamed up on a covert project to target teenagers with Instagram promotions on YouTube. This alleged collaboration could be a significant violation of Google’s advertising […]
8+1 key strategies to crush YouTube ads in 2024
August 7, 2024 / Strategy / Alex Simic 8+1 key strategies to crush YouTube ads in 2024 As a Creative Director who lives and breathes ads, I’m always on the lookout for what’s working in the Direct Response space. And let me tell you, 2024 is shaping up to be a wild ride for YouTube advertising. Now, don’t […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Enhances PMax with Asset-Level Conversion Reporting and Expands AI Tools
August 1, 2024 / Strategy Google Ads Enhances PMax with Asset-Level Conversion Reporting and Expands AI Tools Google Ads has rolled out exciting updates to its Performance Max campaigns, bringing more transparency and powerful creative tools to advertisers. Here’s a breakdown of the latest features and how they can enhance your advertising strategy: Enhanced Reporting […]
Google to Test Ads in AI Overviews
July 30, 2024 / Strategy Google to Test Ads in AI Overviews Google has announced plans to test ads within its AI Overviews, according to Philipp Schindler, Google’s Senior Vice President and Chief Business Officer. During a recent earnings call, Schindler mentioned that the company would soon start testing search and shopping ads in AI […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Maximizing Your TikTok Efforts This Holiday Season: A New Playbook for SMBs
July 26, 2024 / Inspiration Maximizing Your TikTok Efforts This Holiday Season: A New Playbook for SMBs As holiday planning ramps up, TikTok has released a new marketing playbook specifically designed for small and medium-sized businesses (SMBs). This 19-page guide is packed with insights and strategies to help you leverage TikTok’s unique platform for your […]
How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis
July 24, 2024 / Media Buying How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis Google Ads users, there’s a new feature: the AI Generated Overview Beta. This tool appears above the account level summary, providing valuable insights into your campaign performance. The AI Overview offers a performance summary of the last 28 […]
