The secret sauce for YouTube ads in 2024: It’s all about keeping it real
August 27, 2024 / Strategy / Alex Simic The secret sauce for YouTube ads in 2024: It’s all about keeping it real Hey guys and girls – it’s me again. Over the past few months, we’ve been diving deep into the world of YouTube ads, dissecting what’s working and what’s not. As I was preparing to write […]
New Level of YouTube Ad Targeting: Remarketing with Creator Videos
August 26, 2024 / Media Buying New Level of YouTube Ad Targeting: Remarketing with Creator Videos YouTube has just introduced a groundbreaking feature that could revolutionize your ad campaigns. Now, you can remarket to audiences based on specific videos created by other YouTube creators—even if those videos aren’t on your channel! That’s right. When creating […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 25, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Attract high-quality clicks and conversions with these must-use Google Ad extensions
August 24, 2024 / Strategy / Jovan Simic Attract high-quality clicks and conversions with these must-use Google Ad extensions Google Ads extensions can help you get better results from your ad campaigns. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also […]
Why your ads might be underperforming: Is it the channel or you?
August 21, 2024 / Strategy / Holly Preston Why your ads might be underperforming: Is it the channel or you? In our world, it’s not uncommon to hear statements like, “Meta Ads don’t work for us,” or “LinkedIn Ads are a waste of money.” I’ve lost count of how many times brands, especially in the B2B space, have dismissed entire […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 18, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming
August 15, 2024 / Media Buying Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming Meta, the parent company of Facebook and Instagram, is set to change its ad campaign measurement and attribution system in the latter half of this year. These updates aim to improve the connection between Meta ads and conversions while […]
Is Google Facing a Breakup? What Marketers Need to Know
August 14, 2024 / Media Buying Is Google Facing a Breakup? What Marketers Need to Know The U.S. Justice Department is reportedly considering taking significant action against Alphabet, Google’s parent company, following a judge’s ruling that Google violated antitrust laws. Among the possibilities being explored is the forced separation of at least one of Alphabet’s […]
Keep them watching: 10 proven tactics to avoid the YouTube skip
August 12, 2024 / Strategy / Beth Preston Keep them watching: 10 proven tactics to avoid the YouTube skip Let’s face it: When was the last time you actually sat through those short ads at the start of a YouTube video? If you’re like most people, the answer is probably “not in a while.” According to […]
