Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why
December 16, 2024 / Media Buying Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why If you’re running Meta Ads in Europe, you might see changes in your metrics. Here’s what’s happening and what it means for your campaigns: Key changes: Higher video duration metrics – Users choosing less-personalized ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
What Google learned from analyzing 2,000 Short ads (And how you can profit)
December 14, 2024 / Strategy / Mirna Peric What Google learned from analyzing 2,000 Short ads (And how you can profit) YouTube Shorts generates over 70 billion daily views globally1, making it a powerful platform for video advertising. Google’s Creative Works team analyzed over 2,000 Shorts ads2 to identify the “Shorts-first” approach—a strategy focused on creating ads that fit […]
Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance
December 13, 2024 / Media Buying Microsoft Advertising Enhancements: Boosting Performance and Simplifying Compliance Microsoft Advertising has announced key updates this December to enhance campaign performance and compliance. Here’s a quick overview: 1. Household attribution for deeper insights Microsoft Invest now supports household attribution, helping advertisers track cross-device behavior within the same household. Key benefits […]
Test It Before You Post It: Inside Instagram’s New Trial Reels
December 12, 2024 / Strategy Test It Before You Post It: Inside Instagram’s New Trial Reels Instagram’s new Trial Reels feature lets creators experiment with content privately before sharing it. Here’s how it works and why you should try it. What are Trial Reels? Trial Reels allow you to test new reel ideas privately. These […]
The PRICE Blueprint: How top brands make full price feel like a bargain
December 11, 2024 / Strategy / Holly Preston The PRICE Blueprint: How top brands make full price feel like a bargain Your marketing team is panicking. Sales are slow. Everyone’s screaming ‘Slash prices!’ And somewhere in your inbox, there’s a competitor’s email flaunting their latest 40% off promotion. Time to join the discount party, right? Hold that markdown button. While […]
Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers
December 10, 2024 / Strategy Meta’s Guide to Unlocking Q5: Post-Holiday Success for Advertisers Meta recently announced an exciting opportunity for marketers: the “fifth quarter” or Q5, spanning from late December to mid-January. This period offers a unique chance to extend holiday campaign success, particularly for game developers. Lower advertising costs, high engagement rates, and […]
Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns
December 9, 2024 / Media Buying Struggling to Scale Your Google Ads? Here’s How Consent Mode Can Save Your Campaigns Scaling a Google Ads account can be a challenge, especially when issues like poorly implemented or missing Consent Mode disrupt your campaigns. If your account is struggling to grow, understanding the role of Consent Mode […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
