What every advertiser must know about Google’s Demand Gen spending discrepancies
February 22, 2025 / Strategy / Bojan Bovan What every advertiser must know about Google’s Demand Gen spending discrepancies Google’s Demand Gen campaigns introduced a fresh approach for advertisers to allocate their budgets across various YouTube and Google platforms. On paper, these campaigns offer advertisers control over where their ads appear – whether in-stream, in-feed or within YouTube Shorts. However, many […]
Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it
February 18, 2025 / Strategy / Holly Preston Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it Let’s be honest—sometimes, we run out of ideas. Creative fatigue is real. We can stare at the screen, trying to come up with the next big idea, but nothing sticks. So, what do we […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #3 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
Google Ads Update: Changes to Customer Match List Duration
February 13, 2025 / Media Buying Google Ads Update: Changes to Customer Match List Duration Google is making changes to Customer Match lists that advertisers need to be aware of. Starting April 7, 2025, Google will implement a maximum membership duration of 540 days for Customer Match lists across Google Ads and Display & Video […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The secret behind ads that make people feel, share, and buy
February 1, 2025 / Strategy / Beth Preston The secret behind ads that make people feel, share, and buy As a copywriter crafting campaigns across digital platforms, I’ve learned that capturing attention isn’t just about stunning visuals – it’s about creating an emotional symphony where words and images work in perfect harmony. Every day, millions of thumbs […]
Clarifying Placement Exclusions in Performance Max Campaigns
January 29, 2025 / Media Buying Clarifying Placement Exclusions in Performance Max Campaigns Earlier this month, confusion spread across the Google Ads industry regarding the use of placement exclusions in Performance Max (PMax) campaigns, particularly in the Google Ads API. Many advertisers were unsure whether exclusions were supported and in what cases they could be […]
Meta Launches Ads in Threads
January 27, 2025 / Media Buying Meta Launches Ads in Threads Meta is testing ads in Threads, its fast-growing social app with over 300 million monthly users. The goal is to help users discover businesses they love while keeping the experience enjoyable. The test allows select advertisers to display image ads between posts on the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 26, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
