Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 6, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Google AI Tools: More Ways for Marketers to Reach Customers
October 4, 2024 / Media Buying New Google AI Tools: More Ways for Marketers to Reach Customers Google is changing how people search for information, moving beyond traditional text-based queries to include voice and visual searches. At Google Marketing Live, new AI-powered tools were introduced to help businesses better connect with their audiences. Here’s a […]
Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns
October 3, 2024 / Media Buying Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns With the holiday season approaching, Microsoft Advertising has introduced some updates to help advertisers improve their campaigns and reach more customers. Let’s take a look at what’s new this month: 1. Performance Max updates Microsoft’s Performance Max campaigns […]
Make every click count: Pro YouTube title & description strategies
October 1, 2024 / Strategy / Holly Preston Make every click count: Pro YouTube title & description strategies Most content creators know the basics of writing YouTube titles and descriptions—use keywords, keep it short, and avoid clickbait. But if you’re ready to move beyond the basics, this guide will show you advanced strategies that optimize your videos for growth and deeper engagement. Combining SEO […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Ad fatigue is killing your campaign – Here’s how to stop it
September 28, 2024 / Strategy / Jovan Simic Ad fatigue is killing your campaign – Here’s how to stop it Ad fatigue is a real concern and common challenge in today’s fast-paced digital marketing world. However, by understanding its causes and symptoms, and adopting smart strategies and meaningful metrics, digital marketers can effectively manage and prevent ad fatigue, thus driving better results in their […]
Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode
September 26, 2024 / Media Buying Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode Google Analytics has released an important update, resolving a bug that caused an over-attribution of sessions to direct traffic for users of its enhanced User ID mode. This bug, which impacted both new and existing users between late […]
TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences
September 25, 2024 / Media Buying TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences TikTok has launched Search Ads Campaign, a new ad type that targets users directly on TikTok’s search results page. This campaign type allows advertisers to capture high-intent audiences at crucial decision-making moments, tapping into the platform’s growing […]
The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era
September 24, 2024 / Strategy / Beth Preston The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era Attention, digital marketers! The cookie jar is about to be emptied, and we’re all scrambling to find new ways to satisfy our data cravings. Google’s impending phase-out of third-party cookies has sent shockwaves through the advertising world, leaving many […]
