The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era
September 24, 2024 / Strategy / Beth Preston The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era Attention, digital marketers! The cookie jar is about to be emptied, and we’re all scrambling to find new ways to satisfy our data cravings. Google’s impending phase-out of third-party cookies has sent shockwaves through the advertising world, leaving many […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Gain deeper insights and influence over your campaigns with Google’s new AI tools
September 19, 2024 / Media Buying / Mirna Peric Gain deeper insights and influence over your campaigns with Google’s new AI tools The integration of AI-powered campaigns has driven tremendous success for both small and large businesses alike. However, many of us have been asking for more control and insights when using AI in advertising […]
Meta Introduces Promo Codes, Location Targeting, and More for Holiday Ads
September 20, 2024 / Media Buying Meta Introduces Promo Codes, Location Targeting, and More for Holiday Ads As businesses gear up for the holiday shopping season, Meta has rolled out new ad tools and formats designed to help advertisers drive sales and reach customers more effectively. These updates, which include features for highlighting promotions and […]
Negative Keywords for PMAX Campaigns Are Coming
September 19, 2024 / Media Buying Negative Keywords for PMAX Campaigns Are Coming Exciting news for advertisers using Google’s Performance Max (PMAX) campaigns! By the end of 2024, Google will introduce campaign-level negative keywords, a long-awaited feature that will provide brands with more control over their ad targeting. This update allows advertisers to exclude specific […]
6 Copywriting Strategies You Can Use to Create Viral YouTube Videos
September 18, 2024 / Inspiration / Holly Preston 6 Copywriting Strategies You Can Use to Create Viral YouTube Videos Imagine this: your brand isn’t a household name, but your YouTube ad suddenly starts spreading like wildfire—millions of views, shares pouring in, and your product flying off the shelves. Sound impossible? It’s not. Smaller, lesser-known brands […]
YouTube Expands Customizable Handles to 75 Languages
September 16, 2024 / Strategy YouTube Expands Customizable Handles to 75 Languages YouTube has made it easier for creators to personalize their handles by adding support for 75 languages, including English. Since international characters were introduced in June, over 19 million creators have taken advantage of this feature. This update helps creators better express their […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Introduces Confidential Matching for Enhanced Data Privacy
September 13, 2024 / Media Buying Google Ads Introduces Confidential Matching for Enhanced Data Privacy Google Ads has launched confidential matching, a new technology that helps advertisers use their first-party data securely while protecting customer privacy. Built on confidential computing—which uses Trusted Execution Environments (TEEs) to safeguard data during processing—confidential matching allows businesses to connect […]
