Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency

November 23, 2023 / Strategy / By Simona Vuchkova Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency YouTube ads are a vital component in today’s digital landscape as they offer advertisers a 360° approach to connect with their target audience. Combining the power of video content, precise targeting, extensive reach, […]

YouTube Takes a Stand Against Ad Blockers: Slowing Load Times for Users

November 22, 2023 / Strategy YouTube Takes a Stand Against Ad Blockers: Slowing Load Times for Users YouTube has been facing a constant battle against ad blockers. In an effort to support their creators and maintain revenue streams, YouTube has implemented load delays for users detected to be using ad blockers. This move aims to […]

The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success

November 16, 2023 / Strategy / By Alex Simic The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success In the dynamic world of online advertising, we all feel that staying ahead of the curve is not merely a choice but a real necessity. The landscape constantly evolves, with major platforms like YouTube, Meta, and […]

3 Essential Tips for Choosing the Right Marketing Agency

November 13, 2023 / Strategy / By Brat V 3 Essential Tips for Choosing the Right Marketing Agency Finding the right agency shouldn’t be a painful process. In fact, it can be a game-changer for your business. Through trial and error, I’ve found that setting the right framework for thinking through this selection can simplify […]

3 Ways to Replicate the Success of Your Competitors

November 9, 2023 / Strategy / By Vesna Vukanovic 3 Ways to Replicate the Success of Your Competitors Imagine you’ve found a treasure map, only to realize everyone else has a copy too. The secret isn’t in having the map — it’s in how you read it. Have you ever felt like you’re pedaling as fast as you can, but […]

YouTube Cracks Down on Ad Blocking: What This Means for Marketers and Users

November 8, 2023 / Strategy YouTube Cracks Down on Ad Blocking: What This Means for Marketers and Users YouTube recently expanded its ad blocking test, which blocks users from watching videos if they have ad blockers enabled. Users are uninstalling blockers or finding workarounds, while marketers adapt strategies to capitalize on increased ad visibility. This […]

3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy

November 7, 2023 / Inspiration / By Kristina Jovanovic 3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy Did you know that every month, over a billion people watch a total of six billion hours of YouTube videos, with more than half of these views coming from mobile devices? As the […]

3 Key Questions to Ask for Diagnosing Problems in Your Info Funnel

November 3, 2023 / Strategy / By Brat Vukovich 3 Key Questions to Ask for Diagnosing Problems in Your Info Funnel My content team has been prodding me to identify the “three key signs” your sales funnel needs optimization. Why focus on just three signs, you ask?  Apparently, in the fast-paced world of the internet, […]

Holiday Hustle 2024: Inceptly’s Comprehensive Marketing Playbook for Every Festive Occasion

October 26, 2023 / Inspiration / By Holly Preston Holiday Hustle 2024: Inceptly’s Comprehensive Marketing Playbook for Every Festive Occasion Ho Ho Ho, marketing enthusiasts! While Christmas is twinkling on the horizon, let’s not forget it’s merely the beginning of a whole parade of holidays that 2024 has in its store, each bringing along a […]