Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 10, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Value-Based Bidding: Your New Secret Advertising Weapon
December 5, 2023 / Media Buying / By Bojan Bovan Value-Based Bidding: Your New Secret Advertising Weapon Are you stuck in a loop, experimenting with CPA and Maximise Conversion bidding strategies, but feeling like you’re going in circles? Well, today, we’re about to break that cycle and introduce you to a bidding strategy that’s definitely worth testing and, most importantly, how […]
Shift in Conversion Tracking: Google Merchant Center Drops 4 Attribution Models
December 2, 2023 / Media Buying / By Kristina Jovanovic Shift in Conversion Tracking: Google Merchant Center Drops 4 Attribution Models Google Merchant Center revealed that it will be discontinuing the use of four rules-based attribution models for conversion tracking. This change is set to take effect in 2024. Want to brainstorm with our team […]
CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies
November 30, 2023 / Strategy / By Holly Preston CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies We all know the importance of killer copy when it comes to direct-response marketing, but sometimes, we can overlook how important getting the CTA right is. While only short, the perfect CTA isn’t always easy to […]
Creative Cards: TikTok’s Latest Tool for Improved Engagement
November 29, 2023 / Strategy Creative Cards: TikTok’s Latest Tool for Improved Engagement To help businesses attract attention to seasonal products and gift ideas, TikTok has introduced a powerful new tool called Creative Cards. TikTok Creative Cards provide businesses with a collection of over 100 digital cards that serve as concise ad concepts. These cards […]
4 of the Best Value Proposition Examples I’ve Ever Seen
November 27, 2023 / Inspiration / Vesna Vukanovic Dumanovic 4 of the Best Value Proposition Examples I’ve Ever Seen Do you ever wonder why some phrases stick in your mind like a catchy tune? Have you ever read a line so compelling it felt like it was speaking directly to you? Welcome to the world […]
Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency
November 23, 2023 / Strategy / By Simona Vuchkova Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency YouTube ads are a vital component in today’s digital landscape as they offer advertisers a 360° approach to connect with their target audience. Combining the power of video content, precise targeting, extensive reach, […]
YouTube Takes a Stand Against Ad Blockers: Slowing Load Times for Users
November 22, 2023 / Strategy YouTube Takes a Stand Against Ad Blockers: Slowing Load Times for Users YouTube has been facing a constant battle against ad blockers. In an effort to support their creators and maintain revenue streams, YouTube has implemented load delays for users detected to be using ad blockers. This move aims to […]
The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success
November 16, 2023 / Strategy / By Alex Simic The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success In the dynamic world of online advertising, we all feel that staying ahead of the curve is not merely a choice but a real necessity. The landscape constantly evolves, with major platforms like YouTube, Meta, and […]
