Meta’s New Engaged-view for Better Video Insights
February 1, 2024 / Strategy Meta’s New Engaged-view for Better Video Insights Meta is rolling out a new feature for advertisers called “Engaged-view.” This tool is designed to capture the growing trend of video engagement on platforms like Instagram and Facebook. With Engaged-view, advertisers can now track conversions that happen within a day after a […]
Innovative Valentine’s Day Ad Campaigns That Broke the Mold
January 29, 2024 / Strategy / Beth Preston Innovative Valentine’s Day Ad Campaigns That Broke the Mold Hey, there Marketing Maestros, Are you game to ditch the standard Valentine’s Day playbook and embrace a more audacious approach? Welcome to our unconventional guide, tailored just for you. We’re here to offer expert insights on top-notch ad campaigns, highlighting strategies that really […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Crush Your TikTok Strategy in 2024, Ogilvy Style
January 27, 2024 / Strategy / Holly Preston How to Crush Your TikTok Strategy in 2024, Ogilvy Style TikTok isn’t just another social app – it’s reshaping marketing faster than you can duet a video. To truly crush it in 2024 and beyond, you’ll need Ogilvy-level skills, minus the three-martini lunches 🍸… Or at least until Dry January […]
Eliminate Irrelevant Clicks and Protect Your Brand with PMax Placement Optimization
January 26, 2024 / Media Buying Eliminate Irrelevant Clicks and Protect Your Brand with PMax Placement Optimization Performance Max campaigns, while offering a powerful and streamlined approach to advertising, can sometimes fall victim to irrelevant clicks and low-quality placements. To combat these issues and safeguard your brand’s integrity, it’s essential to strategically manage placements and […]
How to Upgrade Your Google Display Ads Campaign to Performance Max
January 24, 2024 / Media Buying How to Upgrade Your Google Display Ads Campaign to Performance Max Google Ads has released a video guide that explains step by step how to upgrade your Google Display Ads campaign to Max Performance Max. The speaker first discusses the benefits of upgrading, such as increased conversions and simplified account […]
Advanced Strategies for Maximizing AOV and LTV in YouTube Advertising
January 23, 2024 / Strategy / Mirna Peric Advanced Strategies for Maximizing AOV and LTV in YouTube Advertising Understanding and leveraging key metrics like Average Order Value (AOV) and Lifetime Value (LTV) are vital for YouTube advertising success. For experts in the field, it’s not just about recognizing these metrics but also knowing the desirable figures and how they compare across industries and campaign […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Win in the 2024 Ad Scene: Key Trends and Strategies for Next-Level Advertising
January 20, 2024 / Strategy How to Win in the 2024 Ad Scene: Key Trends and Strategies for Next-Level Advertising As we step into 2024, the world of advertising is undergoing a transformative shift. Viewer habits are evolving rapidly, and staying ahead of these changes is crucial for brands looking to make a lasting impact. Advertisers now have […]
