The TikTok effect: How 15-second videos are revolutionizing advertising
September 10, 2024 / Beth Preston The TikTok effect: How 15-second videos are revolutionizing advertising In the world of digital marketing, TikTok has emerged as a game-changer, reshaping how brands communicate with their audiences. With its bite-sized 15-second videos, the platform has not only captured the attention of over a billion users worldwide but has also sparked a revolution in content creation and […]
Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC)
September 9, 2024 / Media Buying Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC) In a recent update, Google announced that the Enhanced Cost-Per-Click (ECPC) bid strategy will be phased out for search and display campaigns. Starting in October 2024, ECPC will no longer be available for new campaigns. Existing campaigns using ECPC can […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
New Report: Key Social Media Video Trends You Should Know for 2024
September 6, 2024 / Strategy New Report: Key Social Media Video Trends You Should Know for 2024 Staying ahead of social media trends is vital for creators and brands alike. Tubular Labs’ latest report on social media video trends offers key insights into the shifting landscape across platforms like YouTube, TikTok, Instagram, and Facebook. With […]
GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports
September 4, 2024 / Media Buying GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports Google Analytics 4 (GA4) has recently rolled out an update that introduces powerful new tools and enhancements designed to give you deeper insights and greater control over your data. Whether you’re looking to identify key trends, improve […]
Maximizing Your Holiday Sales with Google AI: Key Strategies for Success
September 2, 2024 / Media Buying Maximizing Your Holiday Sales with Google AI: Key Strategies for Success Did you know that 72% of retail marketers find consumer insights essential for holiday marketing? Google offers powerful tools to help you understand your customers, track performance, and adjust your strategy in real-time. Here’s how you can set […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The 6-step formula for scaling creative testing and achieving remarkable results
August 31, 2024 / Strategy / Mirna Peric The 6-step formula for scaling creative testing and achieving remarkable results An effective performance creative strategy demands a thorough understanding of what genuinely connects with your audience—and what doesn’t—allowing you to continually refine campaigns for maximum business impact. However, identifying the key drivers of success can be challenging. To ensure your […]
Just 120 Days until Christmas: Boost Your Holiday Sales with TikTok’s 2024 Marketing Guide
August 28, 2024 / Strategy Just 120 days left until Christmas: Boost Your Holiday Sales with TikTok’s 2024 Marketing Guide As the holiday season approaches, it’s crucial to fine-tune your marketing strategy to ensure you’re reaching your audience at the right time. If TikTok is part of your marketing mix, then you’ll want to check […]
