Transform Your Ad Results: Insider Tips on Pmax’s Latest Enhancements
March 9, 2024 / Strategy / Bojan Bovan Transform Your Ad Results: Insider Tips on Pmax’s Latest Enhancements Hey, marketers! The latest update brings a significant improvement to the targeting capabilities of Pmax campaigns, which can be found under the “Location options” in campaign settings. Advertisers now have the opportunity to employ a more refined approach to location targeting. They […]
TikTok Boosts Creator Monetization with New Opportunities
March 6, 2024 / Strategy TikTok Boosts Creator Monetization with New Opportunities TikTok is taking significant steps to encourage its creators to produce longer, high-quality videos with the expansion of monetization and reward opportunities. The move aims to enhance user engagement and open up more avenues for brands to advertise effectively. TikTok is democratizing its […]
8 Reasons to Consider Body Language in Ads
March 4, 2024 / Strategy / Anastasia Tereshchenko 8 Reasons to Consider Body Language in Ads Understanding and interpreting body language can be crucial in various aspects of life, and it plays a significant role in ad creation because it communicates messages beyond words. Body language refers to the nonverbal signals that we use to communicate. It encompasses a wide range of behaviors including […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 3, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How Humor Can Boost Your Marketing ROI
March 2, 2024 / Strategy / Vesna Vukanovic Dumanovic How Humor Can Boost Your Marketing ROI Hey, have you ever found yourself zapping through TV Channels like there’s no tomorrow? You know the drill. You’re sitting there, remote in hand, flipping through TV channels faster than a speeding bullet. Ever wonder why some channels make you hit […]
Enhancing Google Ads Management: New Color Coding for Budget Status
February 27, 2024 / Media Buying Enhancing Google Ads Management: New Color Coding for Budget Status Recently, Google Ads introduced a subtle yet impactful update, employing color-coded indicators in the “limited by budget” status column. This enhancement aims to provide advertisers with clearer insights into their campaign budget performance, leveraging color psychology to convey messages […]
Mastering the Art of Scalability – Our Agile Approach to Scaling
February 26, 2024 / Strategy / Mirna Peric Mastering the Art of Scalability – Our Agile Approach to Scaling Mastering the art of scaling offers on YouTube requires a blend of strategic insight, data-driven decision-making, and creative innovation. This is how we turned the game of optimization at scale into a crystal-clear methodology, using these 4 strategic phases: Pause, Launch, Scale Decrease […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 25, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions
February 24, 2024 / Media Buying Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions Marketers, rejoice! Google Analytics 4 (GA4) just upped the game with eight new dimensions specifically designed to supercharge your analysis of paid and organic traffic sources. This means clearer insights, better optimization, and ultimately, a boost to your content strategy. But before you dive […]
