Optimizing for Success: How Heat Maps Can Transform Your Conversion Strategy
March 23, 2024 / Strategy / Jovan Simic Optimizing for Success: How Heat Maps Can Transform Your Conversion Strategy Heat maps help marketers understand what visitors are doing on their landing pages—how far they scroll on the page, where they click, which page elements they focus on, and which elements they ignore. Data collected from the maps allow marketers to […]
Enhanced Conversions Feature Now Activatable in More Properties on Google Analytics 4
March 20, 2024 / Strategy Enhanced Conversions Feature Now Activatable in More Properties on Google Analytics 4 Google Analytics 4 has expanded the availability of Enhanced Conversions, allowing them to be activated in more properties. According to PPC expert Thomas Eccel, here is what you need to know: Enhanced conversions allows Google Analytics to collect […]
Pull Off A Successful Brand Launch (Without Losing Your Mind)
March 18, 2024 / Strategy / Beth Preston Pull Off A Successful Brand Launch (Without Losing Your Mind) After months of meticulous planning and development, you’re ready to unveil your new brand or product to the world. The challenge is transforming this launch from a quiet introduction to a headline-making event. In this article, we will guide you through the essential steps of executing […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 17, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How You Can Benefit From YouTube 2024’s Big Shift
March 16, 2024 / Strategy / Mirna Peric How You Can Benefit From YouTube 2024’s Big Shift YouTube’s algorithm update in 2024 is a game-changer, particularly for direct response marketers. This update has shifted the focus from mere engagement metrics to prioritizing viewer satisfaction, making it imperative for advertisers to adapt their strategies accordingly. Want to brainstorm with our team […]
TikTok Introduces “Creator Search Insights” to Enhance Content Strategy
March 14, 2024 / Uncategorized TikTok Introduces “Creator Search Insights” to Enhance Content Strategy TikTok is rolling out “Creator Search Insights,” an analytics tool designed to give creators a deeper understanding of user interests. This new feature enables creators to tailor their content more effectively, aligning it with the trending searches on the app. “Creator […]
Meta’s Latest Innovations in Advantage+ and Shopping Ads
March 13, 2024 / Strategy Meta’s Latest Innovations in Advantage+ and Shopping Ads Meta is rolling out an impressive array of updates to its Advantage+ and Shopping Ads, aiming to redefine how brands engage with consumers and boost online shopping experiences. These enhancements are designed to not only improve ad engagement and conversion rates but […]
Inside 3 of our top YouTube ads from $250M in adspend
March 11, 2024 / Inspiration / Holly Preston Inside 3 of our top YouTube ads from $250M in adspend At Inceptly we’ve managed over $250 million in ad spend for Direct Response advertisers across YouTube, Google, TikTok, Meta, and more. Today we’re pulling back the curtains on 3 great products we at Inceptly have had the privilege to scale on […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 10, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
