Maximize Engagement & Reach on YouTube with Video Reach Campaigns
April 9, 2024 / Strategy Maximize Engagement & Reach on YouTube with Video Reach Campaigns YouTube is a constantly evolving platform, and with the rise of mobile consumption and TV screen browsing, creators have more opportunities than ever to connect with their audience. Today, we will dive into video reach campaigns (VRCs), a Google Ads feature that […]
Google Innovates with Sticky Sponsored Labels in Search Results
April 8, 2024 / Uncategorized Google Innovates with Sticky Sponsored Labels in Search Results Google is experimenting with a new way to display sponsored labels in their search results. As users scroll through search results that include Google Ads, these sponsored labels seem to persist on the screen. However, once users move past the sponsored […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate
April 6, 2024 / Strategy / Holly Preston Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate News flash – AI tools are churning out marketing copy faster than you can say “generic drivel.” As a creative copywriter, how do you keep your writing delectable and irresistible? How do you add that special sauce that […]
How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns
April 4, 2024 / Strategy / Mirna Peric How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns With its vast user base and diverse content offerings, YouTube provides advertisers with unparalleled opportunities to showcase their products and services. However, amidst the vast sea of potential viewers, there exists a darker side – the realm […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 31, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Connect Your Outstanding Product with Its Ideal Audience
March 30, 2024 / Strategy / Beth Preston How to Connect Your Outstanding Product with Its Ideal Audience Hello, Marketing Mavericks and Startup Visionaries! Navigating the vast digital space with your advertisements can often feel like trying to hit a piñata blindfolded. The challenge lies not in launching ads but in ensuring they reach the intended […]
YouTube Mandates AI Content Disclosures: What Does This Mean For Creators?
March 26, 2024 / Strategy / Bojan Bovan YouTube Mandates AI Content Disclosures: What Does This Mean For Creators? YouTube has announced that it is now mandatory for creators to inform viewers if their content, which appears realistic, was generated using AI. This new rule is part of the platform’s efforts to introduce tools within the Creator Studio for creators […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 24, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
