Google Delays Cookie Changes Again
April 24, 2024 / Strategy Google Delays Cookie Changes Again Google has postponed its plan to remove third-party cookies from Chrome, and it’s not the first time. Google asserts that the decision isn’t about dragging its feet but rather responding to industry and regulatory pressures. The UK Competition and Markets Authority (CMA), serving as a […]
Instagram Introduces New Features as Creator Subscriptions Soar
April 23, 2024 / Strategy Instagram Introduces New Features as Creator Subscriptions Soar Instagram recently announced a milestone: over 2 million creator subscriptions are now active within the app. This feature, introduced in 2022, allows creators to offer exclusive content to their fans for a fee, directly monetizing their work. To mark this achievement, Instagram […]
Five tried-and-tested strategies for beating copywriter’s block
April 22, 2024 / Strategy / Beth Preston Five tried-and-tested strategies for beating copywriter’s block Experiencing a copywriting stalemate can be daunting, whether you’re stuck staring at a blank page, struggling to continue a piece, or at a loss for words. While it may not seem like it during these moments, there are several straightforward strategies to navigate these […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix)
April 18, 2024 / Case Studies / Brat Vukovich The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix) Confessions of a Marketing Veteran: The CPA Guessing Game Have you ever felt like you’re throwing darts at a board when it comes to setting your marketing targets and budgets? I […]
Learn to simplify video ad editing for maximum impact with Google’s new trim tool
April 16, 2024 / Tips & Tricks / Bojan Bovan Learn to simplify video ad editing for maximum impact with Google’s new trim tool “Trim Video” is an advanced video advertisement production tool designed to craft concise versions of your longer video assets, tailoring them to specific ad formats like 6-second bumper ads, 10-second and 15-second skippable ads, […]
TikTok Trials AI-Driven Influencers for Ad Campaigns
April 15, 2024 / Strategy TikTok Trials AI-Driven Influencers for Ad Campaigns TikTok is shaking up the influencer scene with its new AI-powered virtual influencers. This finding has led to a cautious approach in making this feature available to marketers. TikTok emphasizes that these AI influencers should complement existing human creators rather than replace them entirely. […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Lessons from 4M in ad spend: Influencer-driven YouTube ads in direct response advertising
April 13, 2024 / Strategy / Alex Simic Lessons from 4M in ad spend: Influencer-driven YouTube ads in direct response advertising In today’s look, we’re gonna dive into a concept that is still slightly ‘taboo’ or overlooked in some parts of direct response advertising. Yes, we all know how important it is to grab our audience’s attention and […]
