Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 18, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
Mid-May 2025 Google Ads & YouTube updates: 6 changes you should know
Ever wonder what it actually costs to reach a thousand people on YouTube?
YouTube Launches New Shoppable Ads for the Big Screen
May 16, 2025 / Media Buying YouTube Launches New Shoppable Ads for the Big Screen YouTube just took a major step toward merging big-screen entertainment with mobile commerce. At its latest product update, YouTube announced an upgraded shoppable ad format specifically designed for Connected TV (CTV) viewers. These new interactive ads let users browse products […]
The unconventional beauty ad strategy that’s winning big without following the rules
Ever wonder what it actually costs to reach a thousand people on YouTube?
You Can Now Use 9:16 Vertical Image Ads in Demand Gen (Even on YouTube Shorts)
May 12, 2025 / Media Buying You Can Now Use 9:16 Vertical Image Ads in Demand Gen (Even on YouTube Shorts) Google Ads just unlocked 9:16 vertical image support inside Demand Gen campaigns. And yes — these static image ads can now serve inside YouTube Shorts as full-screen placements. That’s a big deal for direct-response […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 11, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
What’s a good CPM on YouTube in 2025? Benchmarks, variables & how to keep costs down
Ever wonder what it actually costs to reach a thousand people on YouTube?
The secret to retention? Leave them hanging (on purpose)
May 6, 2025 / Strategy / Kristina Jovanovic The secret to retention? Leave them hanging (on purpose) Ever noticed how hard it is to stop watching a show after a cliffhanger? You don’t want to binge on 6 episodes. Your brain needs to. Similarly, you might’ve seen ads that seem kind of cryptic, mysterious… unfinished. They make you wonder. Just take a look […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 4, 2025 Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and […]
