A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising
March 4, 2025 / Strategy / Beth Preston A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising Agency conference room, 9 AM. Coffee cups steaming. Direct response team assembled. The account manager distributes the creative brief for a new Facebook campaign. As eyes scan the document, the room temperature seems to drop […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How one YouTube ad spent $260K in 30 DAYS—and why it’s WORTH studying
March 1, 2025 / Strategy / Alex Simic How one YouTube ad spent $260K in 30 DAYS—And why it’s WORTH studying Alright, let’s dive back into Stephen Ridley’s YouTube ad – his latest masterpiece. Now, you might be wondering why we’re zeroing in on this particular ad, and on his ads in general again. Well, first […]
Why Advertisers Are Concerned About New Google Ads Auction System
February 27, 2025 / Media Buying Why Advertisers Are Concerned About New Google Ads Auction System Google recently updated its documentation on how the Google Ads auction works, and it’s raising a lot of questions—and concerns—among advertisers. Marketing expert Anthony Higman was among the first to call attention to this, questioning how Google’s new system […]
Hook, line & convert: Crafting video ads that drive action
February 25, 2025 / Strategy / Beth Preston Hook, line & convert: Crafting video ads that drive action What makes a video ad impossible to ignore? When everyone’s in a rush, getting noticed isn’t enough, you need to make an instant impact. Those first moments of your ad are the difference between being remembered or forgotten. Let’s […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
What every advertiser must know about Google’s Demand Gen spending discrepancies
February 22, 2025 / Strategy / Bojan Bovan What every advertiser must know about Google’s Demand Gen spending discrepancies Google’s Demand Gen campaigns introduced a fresh approach for advertisers to allocate their budgets across various YouTube and Google platforms. On paper, these campaigns offer advertisers control over where their ads appear – whether in-stream, in-feed or within YouTube Shorts. However, many […]
Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it
February 18, 2025 / Strategy / Holly Preston Stuck on ad ideas? Steal these 5 winning ad formulas that are crushing it Let’s be honest—sometimes, we run out of ideas. Creative fatigue is real. We can stare at the screen, trying to come up with the next big idea, but nothing sticks. So, what do we […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #3 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
