5 Exciting Meta Ads Updates You Should Know About

November 19, 2024 / Media Buying 5 Exciting Meta Ads Updates You Should Know About Meta has rolled out some impressive updates and features to improve ad performance, simplify management, and provide more control for advertisers and users. Here’s a quick breakdown of the latest updates: 1. Automatic product updates 🛍️ Meta can now automatically […]

Google’s AI Product Studio Now Available in More European Merchant Center Accounts

November 18, 2024 / Media Buying Google’s AI Product Studio Now Available in More European Merchant Center Accounts Exciting news for online retailers in Europe. Google’s AI Product Studio is now live for more Merchant Center accounts as part of an experimental rollout. Announced earlier this year at the Marketing Live event, this tool uses generative […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

November 17, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]

The Little-Known Obstacles of Expanding from Meta to Google—And How to Overcome Them

November 16, 2024 / Strategy / Mirna Peric The Little-Known Obstacles of Expanding from Meta to Google—And How to Overcome Them Expanding from Meta to Google Ads can reveal unique challenges, especially as advertisers adjust to different video campaign formats, targeting methodologies, and pricing structures. Google’s broader ecosystem offers a range of ad placements, from YouTube to Discovery […]

TikTok Launches New AI Video Creation Tools for Marketers

November 15, 2024 / Strategy TikTok Launches New AI Video Creation Tools for Marketers TikTok has unveiled a new generative AI feature aimed at simplifying video creation for marketers. This tool, part of the Symphony Creative Studio, allows businesses to produce TikTok-ready video clips effortlessly using product descriptions or URLs. Source How It Works Marketers […]

New Advertising Opportunities on YouTube to Connect with Your Audience

November 14, 2024 / Media Buying New Advertising Opportunities on YouTube to Connect with Your Audience YouTube is a unique platform where billions of viewers actively choose the content they love. It’s a place for brands to engage audiences through every stage of the buying journey, including YouTube Shorts, now available in longer formats of […]

The $1.2 trillion social commerce shift: How you can cash in

November 12, 2024 / Strategy / Beth Preston The $1.2 trillion social commerce shift: How you can cash in Shoppable videos are revolutionizing e-commerce, changing how brands connect with consumers. In this guide, we’ll explore how these interactive videos are reshaping digital commerce, key strategies for building successful campaigns, and actionable insights to elevate your brand’s social commerce game. This […]

Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign?

November 11, 2024 / Uncategorized Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign? Meta recently introduced a new Auction-based ad feature: the ‘Target Frequency’ option. This addition gives advertisers greater control over how often people see their ads within Awareness and Engagement campaigns, previously available only for ‘Reservation’ ad […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

November 10, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]