Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers)
April 5, 2025 / Strategy / Kristina Jovanovic Why creators are switching from TikTok to YouTube Shorts (and why that matters for DR advertisers) Ad inventory on YouTube Shorts is exploding—and it’s only just getting started. Why? Because creators are flocking to Shorts in 2024! Not just chasing views but chasing revenue. And that shift is great news for […]
The must-know Google Ads changes from March 2025 (And what they mean for your campaigns)
April 1, 2025 / Strategy The must-know Google Ads changes from March 2025 (And what they mean for your campaigns) Hey there, digital marketers! March has been a whirlwind of Google Ads updates. We’ve seen everything from major auction changes to reporting fixes and exciting new features. Let’s dive into the most important updates you need to know about to […]
New Guide from Google: How to Run YouTube Shorts Ads Successfully
March 31, 2025 / Media Buying New Guide from Google: How to Run YouTube Shorts Ads Successfully If you’re looking to tap into the power of YouTube Shorts for your ad campaigns, Google has just released a comprehensive guide to help advertisers get started and succeed. Whether you’re new to Shorts or looking to improve […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 30, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to write high-converting ads with little to no experience
March 29, 2025 / Strategy / Holly Preston How to write high-converting ads with little to no experience POV: You want to create ads that actually convert but have no idea where to start… Most guides assume you’re already a copywriting pro. Not this one. This is exactly what I would do if I were a new copywriter […]
Why a 10-year-old YouTube ad still outsells most “trending” creatives in 2025
March 26, 2025 / Strategy / Alex Simic Why a 10-year-old YouTube ad still outsells most “trending” creatives in 2025 If we’re being real with ourselves, us, advertisers, marketers, business owners are often pretty much obsessed with finding the new trend, predicting what will be the next big thing, but in reality, all of those […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Pattern interrupts: Simple video tricks that stop the scroll
March 22, 2025 / Strategy / Beth Preston Pattern interrupts: Simple video tricks that stop the scroll In today’s digital world, you have approximately 2 seconds to grab your audience’s attention before they scroll past your content. Two seconds. That’s about the time it took you to read this sentence. As attention spans shrink and content competition heats up, […]
Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features
March 20, 2025 / Strategy Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features Google Analytics 4 (GA4) is introducing two long-awaited features: Annotations and Anomaly Key Drivers. These additions enhance GA4’s data analysis capabilities and address gaps compared to Universal Analytics (UA), making it easier for users to track insights and explain data […]
