Clarifying Placement Exclusions in Performance Max Campaigns
January 29, 2025 / Media Buying Clarifying Placement Exclusions in Performance Max Campaigns Earlier this month, confusion spread across the Google Ads industry regarding the use of placement exclusions in Performance Max (PMax) campaigns, particularly in the Google Ads API. Many advertisers were unsure whether exclusions were supported and in what cases they could be […]
Meta Launches Ads in Threads
January 27, 2025 / Media Buying Meta Launches Ads in Threads Meta is testing ads in Threads, its fast-growing social app with over 300 million monthly users. The goal is to help users discover businesses they love while keeping the experience enjoyable. The test allows select advertisers to display image ads between posts on the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 26, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Creating problems to sell solutions: The genius of $2M ad strategy
January 25, 2025 / Strategy / Alex Simic Creating problems to sell solutions: The genius of $2M ad strategy Hey there everyone! I wanted to open our 2025 ad analysis with a big one, from a very well-known brand in our Direct Response circles – Bearskin Hoodie, with an ad estimated to have spent more than 2 million […]
What’s New in Performance Max? Key Features to Boost Your Ads in 2025
January 24, 2025 / Media Buying What’s New in Performance Max? Key Features to Boost Your Ads in 2025 Google Ads is starting 2025 with exciting updates to Performance Max, focusing on enhanced controls and deeper reporting insights. These new features aim to empower advertisers by providing more ways to steer campaigns and better understand […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 19, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The psychology of urgency: How scarcity and time-limited offers drive action
January 18, 2025 / Strategy / Bojan Bovan The psychology of urgency: How scarcity and time-limited offers drive action Urgency is a cornerstone of successful direct-response marketing, tapping into psychological triggers that compel people to act quickly. For example, have you ever seen an “Offer ends at midnight!” banner and suddenly felt an overwhelming need to buy something? That’s […]
Meta Ads Restrictions Explained: How to Monitor and Adapt Your Campaigns
January 15, 2025 / Media Buying Meta Ads Restrictions Explained: How to Monitor and Adapt Your Campaigns Meta has introduced new restrictions for certain business categories in their advertising ecosystem, leaving many advertisers puzzled. If you’re using Meta Ads, here’s a clear guide to help you navigate these changes and monitor how your data source […]
2025 PPC Predictions: Trends and Strategies to Win Big
January 14, 2025 / Media Buying 2025 PPC Predictions: Trends and Strategies to Win Big As we step into 2025, the world of pay-per-click (PPC) advertising is evolving rapidly. Staying informed about emerging trends and adopting actionable strategies can give your campaigns a competitive edge. Hana Kobzová recently shared her top predictions for PPC trends in […]
