Google Ads Update: Avoid Disapprovals with These Key Changes
December 25, 2024 / Media Buying Google Ads Update: Avoid Disapprovals with These Key Changes Google is updating its Abusing the Ad Network Policy in December 2024 to address violations related to its Search Spam Policies. Here’s a quick summary: Ads that link to sites removed from Google Search due to manual actions will be […]
How TikTok’s death could be your biggest opportunity of 2025 (If you act fast)
December 24, 2024 / Strategy / Holly Preston How TikTok’s death could be your biggest opportunity of 2025 (If you act fast) Let’s cut the fluff: TikTok’s got 90 days to live in America. While everyone else is panicking about their TikTok empire crumbling, you’re about to turn this chaos into your biggest opportunity of 2025. This isn’t another doom-and-gloom […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Meta’s New Creative Freshness & Mix Reports: What You Need to Know
December 20, 2024 / Media Buying Meta’s New Creative Freshness & Mix Reports: What You Need to Know Meta recently added two powerful tools to its ‘Account Insights’ dashboard: Creative Freshness and Creative Mix reports. These new features offer actionable insights to help advertisers enhance their creative strategies and optimize performance. Accessing the reports Navigate […]
Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs
December 19, 2024 / Media Buying Google Ads Policy Shift? Test Shows Same Ad Appearing Twice on SERPs Google is testing a new ad configuration that allows the same ad, from the same advertiser, to appear twice on the same search results page (SERP). This experiment has sparked curiosity and debate among advertisers, as it […]
Google’s Official Guide: Adding Negative Keywords to Performance Max
December 18, 2024 / Media Buying Google’s Official Guide: Adding Negative Keywords to Performance Max By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on the Search and Shopping inventory. Negative keywords prevent your ads from appearing for irrelevant searches. For […]
How a top advertiser captured the ‘Level 0’ audience everyone else overlooked—And hit $900K in ad spend
December 17, 2024 / Strategy / Alex Simic How a top advertiser captured the ‘Level 0’ audience everyone else overlooked—And hit $900K in ad spend How to capture that audience that’s not yet there, that’s almost willing to convert but has not stepped over the finish line? And more importantly, how to address them, or even, who are […]
Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why
December 16, 2024 / Media Buying Seeing a Drop in Reach on Meta Ads in Europe? This Might Be Why If you’re running Meta Ads in Europe, you might see changes in your metrics. Here’s what’s happening and what it means for your campaigns: Key changes: Higher video duration metrics – Users choosing less-personalized ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
