New Meta Ads Feature: Labeling Leads for Better Audience Insights
December 30, 2024 / Media Buying New Meta Ads Feature: Labeling Leads for Better Audience Insights Meta Ads just introduced an update for lead generation—you can now label your leads when uploading a new customer list! This feature could help you fine-tune your ad targeting and boost your campaign effectiveness. What’s new? When you upload […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns
December 28, 2024 / Media Buying / Dejan Bovan Optimization is the CORE of Media Buying: A simple 5-step strategy to unlock your Google Ads campaigns Optimization is the core of media buying. Your reaction to the past, current, and future situation is what you are there for. Your ability to adapt and react adequately is what separates good […]
Google Ads Introduces Brand Report: Streamlined Insights at Your Fingertips
December 27, 2024 / Media Buying Google Ads Introduces Brand Report: Streamlined Insights at Your Fingertips Google Ads has introduced the Brand Report. This new feature provides deduplicated reach and frequency metrics across your campaigns, helping you streamline reporting and gain deeper insights into your campaign performance. The Brand Report consolidates data from various sources, […]
How to Properly Exclude Placements in Google PMax Campaigns
December 26, 2024 / Media Buying How to Properly Exclude Placements in Google PMax Campaigns Did you know that placement exclusions for Google Performance Max (PMax) campaigns only work if added directly through the UI? Many advertisers may unknowingly be missing out on optimizing their campaigns due to this subtle, yet crucial, requirement. While you […]
Google Ads Update: Avoid Disapprovals with These Key Changes
December 25, 2024 / Media Buying Google Ads Update: Avoid Disapprovals with These Key Changes Google is updating its Abusing the Ad Network Policy in December 2024 to address violations related to its Search Spam Policies. Here’s a quick summary: Ads that link to sites removed from Google Search due to manual actions will be […]
Google Tests Smarter Brand Traffic Controls in PMax Campaigns
December 23, 2024 / Media Buying Google Tests Smarter Brand Traffic Controls in PMax Campaigns Google Ads is testing a new feature for Performance Max (PMax) campaigns aimed at giving advertisers better control over brand traffic. This update addresses long-standing concerns about how brand traffic is handled within PMax campaigns. Here’s a simple breakdown of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Meta’s New Creative Freshness & Mix Reports: What You Need to Know
December 20, 2024 / Media Buying Meta’s New Creative Freshness & Mix Reports: What You Need to Know Meta recently added two powerful tools to its ‘Account Insights’ dashboard: Creative Freshness and Creative Mix reports. These new features offer actionable insights to help advertisers enhance their creative strategies and optimize performance. Accessing the reports Navigate […]
