Finally! Bulk Placement Exclusions Now Available for Demand Gen Campaigns

August 16, 2024 / Media Buying Finally! Bulk Placement Exclusions Now Available for Demand Gen Campaigns If you’re running Demand Gen campaigns, you know how crucial it is to fine-tune your placements for optimal performance. One of the biggest challenges has always been dealing with poor-performing YouTube channel placements that: Aren’t brand-safe Don’t align with […]

Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming

August 15, 2024 / Media Buying Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming Meta, the parent company of Facebook and Instagram, is set to change its ad campaign measurement and attribution system in the latter half of this year. These updates aim to improve the connection between Meta ads and conversions while […]

Is Google Facing a Breakup? What Marketers Need to Know

August 14, 2024 / Media Buying Is Google Facing a Breakup? What Marketers Need to Know The U.S. Justice Department is reportedly considering taking significant action against Alphabet, Google’s parent company, following a judge’s ruling that Google violated antitrust laws. Among the possibilities being explored is the forced separation of at least one of Alphabet’s […]

Understanding Google’s New Policy on Pausing Low-Activity Keywords

August 13, 2024 / Media Buying Understanding Google’s New Policy on Pausing Low-Activity Keywords Google Ads has recently introduced a new policy where low-activity keywords created over 13 months ago with zero impressions in the last 13 months will be automatically paused. However, it’s important to note that this policy does not apply to keywords […]

Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles

August 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.  Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]

Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency

August 10, 2024 / Media Buying / Dejan Bovan Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency Since entering the world of digital marketing, I have been involved in numerous projects, ranging from tracking and media buying to onboarding and project management. Each role required efficiency and minimal time consumption, prompting me to learn […]

Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns

August 9, 2024 / Media Buying Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns A recent report from The Financial Times suggests that Meta and YouTube may have teamed up on a covert project to target teenagers with Instagram promotions on YouTube. This alleged collaboration could be a significant violation of Google’s advertising […]

Google Ads Outage Update: Services Restored, Competitive Metrics Pending

August 8, 2024 / Media Buying Google Ads Outage Update: Services Restored, Competitive Metrics Pending On August 1st, Google Ads experienced a significant outage that resulted in a data breach, exposing competitor data. This incident has affected many users, causing concern and disruption in advertising campaigns. Google has announced that most reporting services have been […]

Meta Removes Detailed Targeting Exclusions for New Ad Campaigns

August 6, 2024 / Media Buying Meta Removes Detailed Targeting Exclusions for New Ad Campaigns Earlier this year, Meta made a significant change to its advertising options by removing detailed targeting exclusions from all new campaigns. While Meta did not officially announce this change until recently, advertisers were alerted back in May through an accidental […]