New YouTube Ads Feature: Swipeable Product Carousels
October 23, 2024 / Media Buying New YouTube Ads Feature: Swipeable Product Carousels YouTube has introduced a new feature in its Home Feed ads: swipeable product carousels. This change makes it easier for users to browse and click on multiple products directly from an ad. Here’s what you need to know. What’s new? YouTube ads […]
Understanding Microsoft Consent Mode for Your Advertising Campaigns
October 21, 2024 / Media Buying Understanding Microsoft Consent Mode for Your Advertising Campaigns Microsoft Consent Mode is gradually becoming more prominent in the digital advertising world. If you’re running Microsoft Advertising campaigns, it’s essential to understand how this feature can impact your campaigns, especially regarding conversion tracking and audience targeting. At the core of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 20, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns
October 18, 2024 / Media Buying Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns Google has announced a significant change to its ad auction system, impacting Performance Max and Standard Shopping campaigns. The update, which will roll out gradually starting in October, aims to reshape the competitive landscape for advertisers, especially during […]
Google Ads Simplifies Video Experiments for Measuring Creative Impact
October 17, 2024 / Media Buying Google Ads Simplifies Video Experiments for Measuring Creative Impact On October 16, 2024, Google announced an update to its Video experiments feature, making it easier than ever for advertisers to test and optimize video ad creative performance. This update streamlines the process for setting up experiments and provides more […]
Google Ads To Release New Penalties For Agencies & Third Parties
October 16, 2024 / Media Buying Google Ads To Release New Penalties For Agencies & Third Parties Google is introducing stricter penalties for third parties, including PPC agencies, that fail to comply with Google Ads policies. The updated Google Ads third-party policy, set to take effect in November 2024, aims to penalize agencies that allow […]
Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here
October 14, 2024 / Media Buying Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here YouTube has expanded its dynamic remarketing capabilities from mobile to desktop, giving advertisers a powerful new way to drive conversions. Here’s a quick breakdown of this exciting update: Key features: Now available on desktop: Dynamic product ads appear under the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 13, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
A/B testing: A powerful tool for data-driven decision-making
October 12, 2024 / Media Buying / Bojan Bovan A/B testing: A powerful tool for data-driven decision-making A/B testing, a cornerstone of digital marketing, is a methodology used to compare two or more versions of a web page or app element to determine which performs better based on specific metrics. By systematically testing different variations, businesses can make data-driven decisions to […]
