Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC)
September 9, 2024 / Media Buying Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC) In a recent update, Google announced that the Enhanced Cost-Per-Click (ECPC) bid strategy will be phased out for search and display campaigns. Starting in October 2024, ECPC will no longer be available for new campaigns. Existing campaigns using ECPC can […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 8, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The hidden keys to Google Ads success: Choose the right bidding option and tracking setup
September 7, 2024 / Media Buying / Dejan Bovan The hidden keys to Google Ads success: Choose the right bidding option and tracking setup When launching a Google Ads campaign, it’s easy to focus on creative assets and targeting, as these are often seen as the most visible and immediate aspects of a campaign. However, the success of […]
2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns
September 4, 2024 / Media Buying 2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns In response to evolving consumer behavior, Google has announced that starting in Q2 2025, Video Action Campaigns (VACs) will be upgraded to Demand Gen campaigns. This shift is aimed at helping advertisers boost performance by leveraging more […]
GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports
September 4, 2024 / Media Buying GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports Google Analytics 4 (GA4) has recently rolled out an update that introduces powerful new tools and enhancements designed to give you deeper insights and greater control over your data. Whether you’re looking to identify key trends, improve […]
Maximizing Your Holiday Sales with Google AI: Key Strategies for Success
September 2, 2024 / Media Buying Maximizing Your Holiday Sales with Google AI: Key Strategies for Success Did you know that 72% of retail marketers find consumer insights essential for holiday marketing? Google offers powerful tools to help you understand your customers, track performance, and adjust your strategy in real-time. Here’s how you can set […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry
August 30, 2024 / Media Buying Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry Google Analytics 4 has introduced a new feature called Benchmarking, designed to help businesses compare their performance with others in the same industry. This tool is particularly useful for gaining insights into how your business stacks up against […]
Enhance Your First-Party Data Strategy with Google’s New Tools
August 29, 2024 / Media Buying Enhance Your First-Party Data Strategy with Google’s New Tools Google has recently unveiled a set of new tools designed to help businesses strengthen their first-party data strategy. These tools, called Tag Diagnostics and a new Consent Management Setup, are now available in Google Ads, Google Analytics, and Google Tag […]
