New Google AI Tools: More Ways for Marketers to Reach Customers
October 4, 2024 / Media Buying New Google AI Tools: More Ways for Marketers to Reach Customers Google is changing how people search for information, moving beyond traditional text-based queries to include voice and visual searches. At Google Marketing Live, new AI-powered tools were introduced to help businesses better connect with their audiences. Here’s a […]
Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns
October 3, 2024 / Media Buying Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns With the holiday season approaching, Microsoft Advertising has introduced some updates to help advertisers improve their campaigns and reach more customers. Let’s take a look at what’s new this month: 1. Performance Max updates Microsoft’s Performance Max campaigns […]
New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results
October 2, 2024 / Media Buying New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results Google Ads has introduced a new metric called “Certainty of Lift” to help you better understand the effectiveness of your campaigns. This metric shows how likely it is that any increase in brand awareness or […]
How to Use the Video Link Feature in Google Merchant Center
September 30, 2024 / Media Buying How to Use the Video Link Feature in Google Merchant Center Adding videos to your product listings is a great way to show off your products from different angles or in action. Google Merchant Center now lets you include video links for each product, giving customers a better understanding […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Upgrade: New AI-Powered Conversion Value Insights
September 27, 2024 / Media Buying Google Ads Upgrade: New AI-Powered Conversion Value Insights Google Ads has made another update to its AI-powered summary feature, and this time it’s all about giving advertisers even better insights into how their ads are performing. What’s new? Back in April 2024, Google introduced an AI summary to help […]
Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode
September 26, 2024 / Media Buying Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode Google Analytics has released an important update, resolving a bug that caused an over-attribution of sessions to direct traffic for users of its enhanced User ID mode. This bug, which impacted both new and existing users between late […]
TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences
September 25, 2024 / Media Buying TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences TikTok has launched Search Ads Campaign, a new ad type that targets users directly on TikTok’s search results page. This campaign type allows advertisers to capture high-intent audiences at crucial decision-making moments, tapping into the platform’s growing […]
Microsoft Advertising Simplifies Google Merchant Center Imports with New Features
September 23, 2024 / Media Buying Microsoft Advertising Simplifies Google Merchant Center Imports with New Features Microsoft Advertising recently introduced new updates to streamline product imports from Google Merchant Center, making the process faster and more efficient for merchants. Key updates: Feed label support: Starting in early October, products imported from Google Merchant Center will […]
