Google Phases Out Call Ads: Here’s How to Upgrade to Responsive Search Ads
February 12, 2025 / Media Buying Google Phases Out Call Ads: Here’s How to Upgrade to Responsive Search Ads Google is making a big change to Call Ads, phasing them out in favor of Responsive Search Ads (RSAs) with call functionality. This shift, announced in October 2024, requires advertisers to adjust their campaigns to keep […]
Google Ads Introduces Auto-Organize Feature for Keyword Planner
February 10, 2025 / Media Buying Google Ads Introduces Auto-Organize Feature for Keyword Planner Google Ads has unveiled a helpful new feature in its Keyword Planner tool, aimed at streamlining the ad creation process for advertisers. The Auto-Organize Keywords into Ad Groups option enables the tool to automatically group keyword ideas into relevant ad groups, […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 8, 2025 / Media Buying Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
Google’s Ad Feature That Can Rescue Sales You Thought Were Gone
February 8, 2025 / Media Buying / Jovan Simic Google’s ad feature that can rescue sales you thought were gone Google Ads remarketing allows you to show tailored ads to people who have already visited your website retargeting them as they browse other sites or search on Google. When users leave your site without making a purchase, remarketing helps […]
Google Ads Simplified Conversion Tracking with New Tag Manager Feature
February 7, 2025 / Media Buying Google Ads Simplified Conversion Tracking with New Tag Manager Feature Google Ads has introduced a game-changing feature for advertisers—codeless form tracking through Tag Manager. This update allows marketers to track lead form submissions without needing complex manual coding. What’s New? Codeless Event Creation: Track form submissions easily with no […]
Google Expands AI Capabilities with Gemini 2.0
February 6, 2025 / Media Buying Google Expands AI Capabilities with Gemini 2.0 Google has officially rolled out its Gemini 2.0 models, bringing enhanced AI performance and accessibility to developers and users worldwide. The latest release includes Gemini 2.0 Flash, an experimental 2.0 Pro model, and a cost-efficient Flash-Lite variant—each designed to handle different levels […]
Streamline Your Campaign Tracking: Google Ads Tagging Appointment
February 5, 2025 / Media Buying Streamline Your Campaign Tracking: Google Ads Tagging Appointment Google Ads has introduced a new feature that allows advertisers to book a tagging appointment directly through the Google Ads console. This initiative aims to simplify the process of setting up accurate tracking for your campaigns, ensuring optimal performance and ROI […]
Google Tests AI-Generated Backgrounds for Shopping Ads
February 3, 2025 / Media Buying Google Tests AI-Generated Backgrounds for Shopping Ads Google is introducing a new feature that leverages AI to enhance Shopping Ads with automatically generated background images. This test aims to increase the visual appeal of product listings and potentially drive more sales for advertisers. According to a recent announcement, Google […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
