Gain deeper insights and influence over your campaigns with Google’s new AI tools
September 19, 2024 / Media Buying / Mirna Peric Gain deeper insights and influence over your campaigns with Google’s new AI tools The integration of AI-powered campaigns has driven tremendous success for both small and large businesses alike. However, many of us have been asking for more control and insights when using AI in advertising […]
Meta Introduces Promo Codes, Location Targeting, and More for Holiday Ads
September 20, 2024 / Media Buying Meta Introduces Promo Codes, Location Targeting, and More for Holiday Ads As businesses gear up for the holiday shopping season, Meta has rolled out new ad tools and formats designed to help advertisers drive sales and reach customers more effectively. These updates, which include features for highlighting promotions and […]
Negative Keywords for PMAX Campaigns Are Coming
September 19, 2024 / Media Buying Negative Keywords for PMAX Campaigns Are Coming Exciting news for advertisers using Google’s Performance Max (PMAX) campaigns! By the end of 2024, Google will introduce campaign-level negative keywords, a long-awaited feature that will provide brands with more control over their ad targeting. This update allows advertisers to exclude specific […]
New Facebook Ads Feature: Custom Thumbnails for Site Links
September 17, 2024 / Media Buying New Facebook Ads Feature: Custom Thumbnails for Site Links Facebook continues to evolve its ad platform, making it easier for advertisers to create more engaging and personalized ads. One of the latest features now available is the ability to upload custom thumbnails for site links. This new option allows […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 15, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Level up your video advertising with Google Ads Demand Gen campaigns
September 14, 2024 / Media Buying / Bojan Bovan Level up your video advertising with Google Ads Demand Gen campaigns Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property. The digital advertising landscape is constantly […]
Google Ads Introduces Confidential Matching for Enhanced Data Privacy
September 13, 2024 / Media Buying Google Ads Introduces Confidential Matching for Enhanced Data Privacy Google Ads has launched confidential matching, a new technology that helps advertisers use their first-party data securely while protecting customer privacy. Built on confidential computing—which uses Trusted Execution Environments (TEEs) to safeguard data during processing—confidential matching allows businesses to connect […]
Google Ads tROAS Recommendations: Watch Out for Automatic Budget Increases
September 12, 2024 / Media Buying Google Ads tROAS Recommendations: Watch Out for Automatic Budget Increases Google Ads has made a change to how its Target Return on Ad Spend (tROAS) recommendations work, and it’s something advertisers need to be aware of. Before, Google Ads would recommend increasing your daily budget based on performance opportunities. […]
Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy
September 11, 2024 / Media Buying Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy As the holiday season approaches, businesses are ramping up their marketing strategies to capture attention and boost sales. Reels have become Meta’s fastest-growing content format, with over 200 billion views daily across both platforms. This presents a […]
