New Advertising Opportunities on YouTube to Connect with Your Audience
November 14, 2024 / Media Buying New Advertising Opportunities on YouTube to Connect with Your Audience YouTube is a unique platform where billions of viewers actively choose the content they love. It’s a place for brands to engage audiences through every stage of the buying journey, including YouTube Shorts, now available in longer formats of […]
Google’s November 2024 Core Update: What You Need to Know
November 13, 2024 / Uncategorized Google’s November 2024 Core Update: What You Need to Know Google recently rolled out its November 2024 Core Update, affecting global search rankings. This latest core update, following the August 2024 update, is part of Google’s ongoing efforts to improve its search algorithm to deliver more relevant and reliable search […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 10, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
GA4 Introduces Event Name Filters in Standard Reports
November 8, 2024 / Media Buying GA4 Introduces Event Name Filters in Standard Reports Google Analytics 4 (GA4) has just made analyzing event data easier by introducing an “Event Name” filter in standard reports. Previously, applying specific event filters required complex workarounds, but now users can do this directly—although it’s currently only available in the […]
Meta Rolls Out New Flexible Media Feature to Boost Ad Performance
November 7, 2024 / Media Buying Meta Rolls Out New Flexible Media Feature to Boost Ad Performance Meta is introducing a new ad feature called Flexible Media, aimed at enhancing ad performance through a more automated, adaptive approach. The idea behind Flexible Media is to let Meta’s system decide which creative elements (like images) to […]
Creatives or media buying – what matters more?
November 6, 2024 / Media Buying / Bojan Bovan Creatives or media buying – what matters more? In the world of marketing, a constant debate rages on which is more important, creative or media buying. Proponents on both sides make compelling arguments, but the truth is that creative is a more important factor in driving sales and ROI. Want to brainstorm with our team on […]
New Brand Guidelines for Performance Max Campaigns
November 5, 2024 / Media Buying New Brand Guidelines for Performance Max Campaigns Google has introduced a new feature in Performance Max campaigns: Brand Guidelines. Now in beta, this feature gives advertisers more control over how their brand is represented across Google’s automated assets and formats. Here’s a quick overview of what you can do […]
Client-Side Tagging vs. Server-Side Tagging: A Quick Guide
November 4, 2024 / Media Buying Client-Side Tagging vs. Server-Side Tagging: A Quick Guide When setting up data tracking for websites, businesses typically choose between client-side and server-side tagging. Here’s a breakdown of why server-side tagging is gaining popularity, along with its pros and cons. What is server-side tagging? In client-side tagging, each browser or […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 3, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
