Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Update: Parked Domains Opt-In Required Starting March 2025
February 21, 2025 / Media Buying Google Ads Update: Parked Domains Opt-In Required Starting March 2025 Google is making a significant change to how Google Ads appear on parked domains. Starting March 19, 2025, all Google Ads accounts will be automatically opted out of serving ads on parked domains. If you want your ads to […]
How to Add Carousel Ads to Feed-Based Demand Gen Campaigns
February 20, 2025 / Media Buying How to Add Carousel Ads to Feed-Based Demand Gen Campaigns If you’re running Demand Gen campaigns in Google Ads, you might have noticed that Feed-based campaigns typically allow only Image, Video, and Product Ads. But what if we told you there’s a way to add Carousel Ads as well? […]
Google Ads Introduces Advanced Plans in Reach Planner
February 19, 2025 / Media Buying Google Ads Introduces Advanced Plans in Reach Planner Google Ads is once again enhancing its platform with a new feature—Advanced Plans in Reach Planner. This update, recently spotted by Brent Neale and Adriaan Dekker, introduces a strategic budgeting tool designed to help advertisers optimize their ad spend with greater […]
Google Video Partners Are Going Away: Here’s How It Affects Your Demand Gen Campaigns
February 17, 2025 / Media Buying Google Video Partners Are Going Away: Here’s How It Affects Your Demand Gen Campaigns Starting in March 2025, the Google Video Partner Network within Demand Gen campaigns will be renamed to the Google Display Network. This update expands the reach of not just video ads but also image ads […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #3 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
Introducing Meta’s Signals Gateway: A Streamlined Data Pipeline Solution
February 14, 2025 / Media Buying Introducing Meta’s Signals Gateway: A Streamlined Data Pipeline Solution Meta has unveiled the Signals Gateway, a new tool that simplifies the process of building data pipelines and transmitting first-party data without requiring extensive developer resources. This solution enables businesses to efficiently manage their data infrastructure and integrate with Meta’s […]
Google Ads Update: Changes to Customer Match List Duration
February 13, 2025 / Media Buying Google Ads Update: Changes to Customer Match List Duration Google is making changes to Customer Match lists that advertisers need to be aware of. Starting April 7, 2025, Google will implement a maximum membership duration of 540 days for Customer Match lists across Google Ads and Display & Video […]
Google Phases Out Call Ads: Here’s How to Upgrade to Responsive Search Ads
February 12, 2025 / Media Buying Google Phases Out Call Ads: Here’s How to Upgrade to Responsive Search Ads Google is making a big change to Call Ads, phasing them out in favor of Responsive Search Ads (RSAs) with call functionality. This shift, announced in October 2024, requires advertisers to adjust their campaigns to keep […]
