Don’t Forget to Include Countdowns in Search Headlines
November 15, 2023 / Media Buying Don’t Forget to Include Countdowns in Search Headlines Capturing your target audience’s attention swiftly and efficiently is vital for businesses. You can utilize Google Ads Countdown customizers to achieve this. These countdowns instill a sense of urgency and enthusiasm, compelling prospective customers to act promptly. Google Ads Countdown customizers […]
Microsoft Advertising Updates: Enhancing Policy Violation Notifications
November 14, 2023 / Media Buying Microsoft Advertising Updates: Enhancing Policy Violation Notifications Microsoft Advertising has implemented a new email notification cadence to ensure that advertisers are promptly notified when their ads or ad components are rejected. Advertisers will now receive more frequent email alerts with the subject line “Notice of Violation of Policy – […]
Meta and Amazon Unite to Bring Amazon Shopping Directly to Facebook and Instagram
November 12, 2023 / Media Buying Meta and Amazon Unite to Bring Amazon Shopping Directly to Facebook and Instagram Meta and Amazon have joined forces to revolutionize the e-commerce experience on social media platforms. By linking their Facebook or Instagram accounts to their Amazon accounts, users gain access to real-time pricing, Prime eligibility, delivery estimates, […]
Google Cracks Down on Ad Abuse: Stricter Enforcement for a Better User Experience
November 11, 2023 / Media Buying Google Cracks Down on Ad Abuse: Stricter Enforcement for a Better User Experience To maintain a high-quality user experience, Google updated its policies to address the abuse of its ad network. These updates aim to ensure that shopping ads are useful, varied, relevant, and safe for users. Google has […]
Meta’s New Rules for Political Advertisers: Disclosure of AI-Generated Content
November 10, 2023 / Media Buying Meta’s New Rules for Political Advertisers: Disclosure of AI-Generated Content Meta, the parent company of Facebook and Instagram, recently announced new rules for political advertisers on its platforms. These rules require advertisers to disclose the use of artificial intelligence (AI) in creating or altering content for political, electoral, or […]
AI-Powered Performance Max Updates: A New Era for Creative Campaigns
November 7, 2023 / Media Buying AI-Powered Performance Max Updates: A New Era for Creative Campaigns Google Ads is rolling out some interesting updates to Performance Max, and they’re worth a look if you’re all about optimizing your ad campaigns. Essentially, Google is integrating AI to enhance the creation process for ads, making it possible […]
3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy
November 7, 2023 / Inspiration / By Kristina Jovanovic 3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy Did you know that every month, over a billion people watch a total of six billion hours of YouTube videos, with more than half of these views coming from mobile devices? As the […]
Why Broad Targeting Works (on any network)
November 6, 2023 / Media Buying / By Brat V Why Broad Targeting Works (on any network) You, a performance marketer, might find traditional advertising channels, known for their broad targeting, to be inefficient(i did). Yet, when it comes to your own facebook or google campaigns, you’re perfectly fine targeting as broad as possible?! Digital […]
Google Ads Editor 2.5: New 16 Features for Enhanced Campaign Efficiency
November 4, 2023 / Media Buying Google Ads Editor 2.5: New 16 Features for Enhanced Campaign Efficiency Google has launched its Ads Editor version 2.5, with 16 new features and updates for advertisers to utilize to improve the efficiency of their campaigns. This latest update to Google’s Ad Editor unlocks more automated ad creation, brand […]