How to Switch Back to Manual Audience Targeting on Meta Ads
March 6, 2025 / Media Buying How to Switch Back to Manual Audience Targeting on Meta Ads Meta Ads are increasingly optimized with AI, but if you want more control over your audience targeting, you can still switch back to Manual settings. However, this process isn’t obvious, and there are some important steps to follow. […]
YouTube Updates Mid-Roll Ads: What Creators Need to Know Before May 2025
March 5, 2025 / Media Buying YouTube Updates Mid-Roll Ads: What Creators Need to Know Before May 2025 Starting May 12, 2025, YouTube is making mid-roll ads less interruptive by placing them at natural breakpoints—such as pauses and transitions—rather than in the middle of sentences or key moments. What’s changing? Automatic ad slots for older […]
Google Ads Issue Fixed: Were Your Campaigns Affected?
March 3, 2025 / Media Buying Google Ads Issue Fixed: Were Your Campaigns Affected? Since March 1st, many advertisers have noticed a sudden drop in their Google Ads account activity, with impressions dropping to zero. Google has now officially acknowledged and resolved the issue. If you were affected, here’s everything you need to know. What […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 2, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Merchant Center Update: New YouTube Exclusion Options for Advertisers
February 28, 2025 / Media Buying Google Merchant Center Update: New YouTube Exclusion Options for Advertisers Google has introduced two new values for the excluded_destination attribute in Google Merchant Center: ✅ YouTube Affiliate (youtube_affiliate)✅ YouTube Merchandise (youtube_merchandise) These updates allow advertisers to exclude their products from appearing in specific YouTube listings, providing better control over […]
Why Advertisers Are Concerned About New Google Ads Auction System
February 27, 2025 / Media Buying Why Advertisers Are Concerned About New Google Ads Auction System Google recently updated its documentation on how the Google Ads auction works, and it’s raising a lot of questions—and concerns—among advertisers. Marketing expert Anthony Higman was among the first to call attention to this, questioning how Google’s new system […]
Google Ads Update: New Customers (High Value) in Performance Max
February 26, 2025 / Media Buying Google Ads Update: New Customers (High Value) in Performance Max Google Ads has rolled out a new feature in Performance Max (PMax) campaigns: New Customers (High Value) acquisition goal. Previously available only through whitelisting, this setting is now live for all advertisers. What is the New Customers (High Value) […]
New Google Ads Features: AI Image Refinement, Audience Insights & PMax Testing
February 24, 2025 / Media Buying New Google Ads Features: AI Image Refinement, Audience Insights & PMax Testing Google is rolling out new features to help advertisers enhance their campaigns with AI-powered image testing, audience-specific asset recommendations, and improved asset testing in Performance Max (PMax) campaigns. These updates provide more control, better targeting, and valuable […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 23, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
