Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here
October 14, 2024 / Media Buying Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here YouTube has expanded its dynamic remarketing capabilities from mobile to desktop, giving advertisers a powerful new way to drive conversions. Here’s a quick breakdown of this exciting update: Key features: Now available on desktop: Dynamic product ads appear under the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 13, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
A/B testing: A powerful tool for data-driven decision-making
October 12, 2024 / Media Buying / Bojan Bovan A/B testing: A powerful tool for data-driven decision-making A/B testing, a cornerstone of digital marketing, is a methodology used to compare two or more versions of a web page or app element to determine which performs better based on specific metrics. By systematically testing different variations, businesses can make data-driven decisions to […]
Google Ads is Shortening Your Data History: Here’s How to Prepare
October 11, 2024 / Media Buying Google Ads is Shortening Your Data History: Here’s How to Prepare Google Ads will implement a new data retention policy on November 13th, 2024. This update limits the retention of account data, including performance metrics, billing information, and historical reports, to a maximum of 11 years. What’s changing? From […]
New Copy-Paste Tool for Video Action to Demand Gen Campaigns
October 10, 2024 / Media Buying New Copy-Paste Tool for Video Action to Demand Gen Campaigns Google has introduced a new Copy-Paste Upgrade Tool as part of its upcoming Video Action to Demand Gen (VAC-DG) upgrade, set to fully roll out by Q2 2025. This tool allows advertisers to easily replicate Video Action campaign settings […]
New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats
October 7, 2024 / Media Buying New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats Meta has introduced Facebook Content Monetization beta, a new program designed to expand earning opportunities for creators by merging three existing monetization programs — In-stream ads, Ads on Reels, and the Performance Bonus. Now, creators can earn from […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 6, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads made simple: How to set up, monitor, and optimize like a pro
October 5, 2024 / Media Buying / Dejan Bovan Google Ads made simple: How to set up, monitor, and optimize like a pro When you want to start advertising a product on the Google Ads marketing platform, a lot of questions pop into your head: Which campaign type should I use? What bidding type works best? How much time and effort do I […]
New Google AI Tools: More Ways for Marketers to Reach Customers
October 4, 2024 / Media Buying New Google AI Tools: More Ways for Marketers to Reach Customers Google is changing how people search for information, moving beyond traditional text-based queries to include voice and visual searches. At Google Marketing Live, new AI-powered tools were introduced to help businesses better connect with their audiences. Here’s a […]
