Google Ads is Upgrading Call Ads to Responsive Search Ads
October 29, 2024 / Media Buying Google Ads is Upgrading Call Ads to Responsive Search Ads Starting next year, Google Ads will be transitioning call ads to responsive search ads, making it easier for advertisers to manage their assets while accessing new features. Here’s a quick guide on what’s changing, how to prepare, and the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 27, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
YouTube ads phasing out Demand Gen to take them over in 2025
October 26, 2024 / Media Buying / Jovan Simic YouTube ads phasing out Demand Gen to take them over in 2025 Most of you have probably heard of Google phasing out Video Action Campaigns (VAC) by Q2 2025, replacing them with Demand Gen, promising improved performance and multi-format capabilities for advertisers. This update aims to enhance ad performance by merging video and image […]
Drive Higher Holiday ROI with Google’s New Performance Max Updates
October 24, 2024 / Media Buying Drive Higher Holiday ROI with Google’s New Performance Max Updates As 2024 comes to a close, and with the holiday season on the horizon, advertisers are focused on getting the most out of their marketing efforts. To help advertisers make the most of the year-end push, Google has introduced […]
New YouTube Ads Feature: Swipeable Product Carousels
October 23, 2024 / Media Buying New YouTube Ads Feature: Swipeable Product Carousels YouTube has introduced a new feature in its Home Feed ads: swipeable product carousels. This change makes it easier for users to browse and click on multiple products directly from an ad. Here’s what you need to know. What’s new? YouTube ads […]
Understanding Microsoft Consent Mode for Your Advertising Campaigns
October 21, 2024 / Media Buying Understanding Microsoft Consent Mode for Your Advertising Campaigns Microsoft Consent Mode is gradually becoming more prominent in the digital advertising world. If you’re running Microsoft Advertising campaigns, it’s essential to understand how this feature can impact your campaigns, especially regarding conversion tracking and audience targeting. At the core of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 20, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns
October 18, 2024 / Media Buying Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns Google has announced a significant change to its ad auction system, impacting Performance Max and Standard Shopping campaigns. The update, which will roll out gradually starting in October, aims to reshape the competitive landscape for advertisers, especially during […]
Google Ads Simplifies Video Experiments for Measuring Creative Impact
October 17, 2024 / Media Buying Google Ads Simplifies Video Experiments for Measuring Creative Impact On October 16, 2024, Google announced an update to its Video experiments feature, making it easier than ever for advertisers to test and optimize video ad creative performance. This update streamlines the process for setting up experiments and provides more […]
