What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend
April 15, 2025 / Media Buying What Is Incremental Attribution? Meta’s New Tool for Smarter Ad Spend Meta is rolling out a new attribution setting called Incremental Attribution, and it’s worth paying attention to—especially if you’re focused on efficiency and real growth. What is it? Incremental Attribution is an opt-in setting that optimizes for incremental […]
New Google Ads Feature: Track and Optimize YouTube Channel Engagement
April 14, 2025 / Media Buying New Google Ads Feature: Track and Optimize YouTube Channel Engagement Google Ads has just released a new feature that allows advertisers to measure and optimize for specific YouTube engagement actions. This update enables businesses and content creators to grow their YouTube audience through more targeted advertising efforts. What’s new? […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 13, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads “More” Button Now Overlays Additional Products On Hover
April 11, 2025 / Media Buying Google Ads “More” Button Now Overlays Additional Products On Hover Google is experimenting with a new ad format in its search results — and this one’s a little different. Instead of expanding a product carousel horizontally, Google is now testing an overlay-style expansion. When users hover over or click […]
Google Ads Performance Max Updates: New Lifecycle Goals & Advanced Image Controls
April 10, 2025 / Media Buying Google Ads Performance Max Updates: New Lifecycle Goals & Advanced Image Controls Google Ads has rolled out new updates to Performance Max (PMax) campaigns, giving advertisers more control over customer targeting and creative assets. These new features aim to help brands maximize customer lifetime value and improve ad performance […]
Google Ads Clarifies Suspension & Billing Policies — Stay Ahead with These Key Updates
April 8, 2025 / Media Buying Google Ads Clarifies Suspension & Billing Policies — Stay Ahead with These Key Updates Google has recently updated several of its policy pages related to account suspensions, billing and payments, misrepresentation, and abuse of the ad network. These updates are focused on improving clarity, organization, and readability—not changing how […]
New Update in Google Ads: “YouTube Engagements” Now Available as a Demand Gen Goal
April 7, 2025 / Media Buying New Update in Google Ads: “YouTube Engagements” Now Available as a Demand Gen Goal Google has just introduced a new campaign goal inside Demand Gen campaigns — YouTube Engagements. This update was first spotted by Mihai-Adrian Ciurea. Until now, Demand Gen was heavily focused on Display, but YouTube is […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 6, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Important Update: Google Ads Now Flags Missing Consent Mode as a Performance Issue
April 4, 2025 / Media Buying Important Update: Google Ads Now Flags Missing Consent Mode as a Performance Issue If you’re running campaigns in the European Economic Area (EEA), there’s a new must-know update from Google Ads that could impact your performance—and even prevent campaigns from publishing. 🚨 What’s new? Google Ads now flags missing […]
