LinkedIn’s Latest: Performance Measurement & Document Ads Upgrade
December 1, 2023 / Media Buying LinkedIn’s Latest: Performance Measurement & Document Ads Upgrade LinkedIn has rolled out a performance measurement and optimization features for Document Ads. There are three newly introduced capabilities that Linkedin claims will lead to significant improvements for advertise. These updates aim to provide advertisers with more accurate insights, simplified tracking […]
Maximize Your ROI: New Google Guide for Value-Based Bidding in Ads Campaigns
November 28, 2023 / Media Buying Maximize Your ROI: New Google Guide for Value-Based Bidding in Ads Campaigns Google has released the Testing Value Based Bidding using Google Ads Campaign Experiments Guide, a four-page PDF document that provides valuable insights and instructions for testing Maximize conversion value or Target ROAS bidding strategies. Want to brainstorm […]
Meta’s Latest Update: Ad Budgets Get a 75% Boost on High-Opportunity Days
November 26, 2023 / Media Buying Meta’s Latest Update: Ad Budgets Get a 75% Boost on High-Opportunity Days Meta is rolling out a new feature in their Ads Manager, offering advertisers more flexibility in daily budgets. This update allows Meta to spend up to 75% more than your set daily budget on days with better […]
Google Merchant Center Crafts Promotions Directly from Your Site’s Data
November 25, 2023 / Media Buying Google Merchant Center Crafts Promotions Directly from Your Site’s Data Google Merchant Center has been automatically creating and applying promotions to some products during the Black Friday holiday season. While this feature is not entirely new, it has gained significant attention due to the surge in discounts during this […]
Google Ads Adds Video View Campaign Forecasts to Reach Planner
November 24, 2023 / Media Buying Google Ads Adds Video View Campaign Forecasts to Reach Planner Google Ads has a new feature in its Reach planner that allows advertisers to forecast the performance of their Video View Campaigns. This exciting update provides advertisers with valuable insights and helps them plan their ad campaigns more effectively. […]
New Changes in Google Ads: Clearer Guidelines for Location Assets Requirements
November 21, 2023 / Media Buying New Changes in Google Ads: Clearer Guidelines for Location Assets Requirements In December, Google Ads will be implementing an update to its Location asset requirements, aiming to provide advertisers with clearer guidelines regarding the types of location assets that are not allowed on the platform. This update is crucial […]
Update to Click tracker certification program (November 2023)
November 19, 2023 / Media Buying Update to Click tracker certification program (November 2023) In a recent update to Google’s ad policy, a new limitation has been introduced to the Click tracker certification program. Google has announced that it will now restrict applications to the click tracker certification to one quarter a year. Below are […]
TikTok Launches New Tool to Provide Deeper Insights into Ad Conversions
November 18, 2023 / Media Buying TikTok Launches New Tool to Provide Deeper Insights into Ad Conversions TikTok is taking a significant step in helping advertisers better understand the impact of their ads on conversions with the launch of a new measurement tool called Engaged View-through Attribution (EVTA). This tool aims to provide creators with […]
Google Testing New SGE Ad Format: AI-Powered ‘You May Also Like’ Carousel
November 16, 2023 / Media Buying Google Testing New SGE Ad Format: AI-Powered ‘You May Also Like’ Carousel Google has been experimenting with a new ad format within its Search Generative Experience (SGE). This new ad format aims to revolutionize the way users interact with sponsored content by providing AI-generated answers alongside ads in a […]
