Elevate Your Performance Max Campaigns: The 20% Conversion Boost!
December 11, 2023 / Strategy / By Bojan Bovan Elevate Your Performance Max Campaigns: The 20% Conversion Boost! Imagine transforming your digital marketing game with just one simple tweak. Well, it’s possible with one of the newest Performance Max campaign features – Search themes. You might be wondering, what’s the big deal about Search Themes? Let me tell you: it’s the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 10, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Even for PMax Campaigns: Google Enables Advertisers to Opt-Out Temporarily to Search Partner Network
December 9, 2023 / Media Buying Even for PMax Campaigns: Google Enables Advertisers to Opt-Out Temporarily to Search Partner Network Google Ads is now allowing advertisers to temporarily opt-out of the Search Partner Network in Search and Shopping ad campaigns. This option is now applicable to both Performance Max (PMAX) and Universal App Campaigns, whereas in […]
Google Analytics 4: New Reports for Linked 360 Campaigns
December 8, 2023 / Media Buying Google Analytics 4: New Reports for Linked 360 Campaigns Google Analytics 4 has recently introduced new reports that allow users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360. This integration of reports in Google […]
Google Analytics 4 Audience Builder Now on Google Ads
December 6, 2023 / Media Buying Google Analytics 4 Audience Builder Now on Google Ads Google has introduced a new feature that enables the creation and application of Google Analytics 4 audiences directly within Google Ads. This integration allows marketers to gain a deeper understanding of their target audience, make informed decisions, and optimize their advertising […]
Value-Based Bidding: Your New Secret Advertising Weapon
December 5, 2023 / Media Buying / By Bojan Bovan Value-Based Bidding: Your New Secret Advertising Weapon Are you stuck in a loop, experimenting with CPA and Maximise Conversion bidding strategies, but feeling like you’re going in circles? Well, today, we’re about to break that cycle and introduce you to a bidding strategy that’s definitely worth testing and, most importantly, how […]
Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data
December 4, 2023 / Media Buying Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data Google Local Service Ads (LSAs) now provide impression share data, giving advertisers a deeper insight into their ad campaign performance. This new feature allows you to gauge the percentage of times your ads appear in comparison to the total […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1
December 3, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1 Welcome, dear readers, to the very first edition of “Inceptly’s Weekly Marketing Recap!”. We are thrilled to embark on this exciting journey with you, where we’ll bring you a curated selection of the week’s most captivating marketing articles. Whether you’re a […]
Shift in Conversion Tracking: Google Merchant Center Drops 4 Attribution Models
December 2, 2023 / Media Buying / By Kristina Jovanovic Shift in Conversion Tracking: Google Merchant Center Drops 4 Attribution Models Google Merchant Center revealed that it will be discontinuing the use of four rules-based attribution models for conversion tracking. This change is set to take effect in 2024. Want to brainstorm with our team […]
